Following the recent Google Penguin update that has been rolled out across their search engine just a couple of weeks ago, there has been a huge amount of concern within the SEO industry as evidence of ‘negative SEO’ seems to have come to light with people looking to investigate their search engine manipulation theories on [...]

For years I have heard people say “buy links for your competitor and report them”, if it was really that easy and I’m guessing not illegal then we would all be doing it, wouldn’t we ? Why it just doesn’t work that way Sometimes I sit at home at night and pretend I’m the Head [...]

1) Buy awesome Camera 2) start snapping 3) sit back and be revel in your handy work Not worried Not Ready Smile No Really Smile Really WTF “we never get a nice photo Adam always pulls a stupid face” Shelley Stafford oh wait a minute Shelley Wait it’s not just Adam Hog Roast (2am bad [...]

This morning we spotted that when searching for  ”gmail” in Google we got this: This also appears for the term “mashable”: We’re also seeing it for the search “google.com” – but not “google”. We’ve searched a number of brands, but not seen anything yet – perhaps it is triggered by search volume or maybe it [...]

This could be one of the biggest changes in the SEO industry for a long time. I did my usual check of a few different search terms today, to see what is going on, when I noticed something odd. I was using Google Chrome Incognito which prevents the use of cookies and should give me [...]

Let’s just cut straight to the chase, why is Google trusting Trustpilot? Surely they can see the same things as I can, can’t they ? 1) I did a search on Google and noticed this : Nothing new I know, but how many people actually click on the star rated link or just see them [...]

Google recently announced “40 changes for February” but the big one from an SEO’s point of view was the Link evaluation Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off [...]

There seems to be a lot of confusion recently about what is spam and what isn’t spam when it comes to rich snippets and that the confusion appears to be led by Google (go figure). PPC Rich Snippets Rich snippets for me are user reviews. Take the hotel industry for example: You can see I [...]