NOTE! I know this was in November – well spotted! It was a draft story that I’ve accidentally hit the publish button for! Still, it’s getting retweeted now so it seems too late to pull it. Feel free to laugh. Attention seems to have wandered away from the trad desktop (you know: that thing that [...]
Google Archive
What have Google ever done for us?
SCENE: The interior of the Bronco offices – a dark room with a conspiratorial atmosphere. DAVE and CARPS are seated at a desk next to a monitor, watching old adverts from the 80s on one tab, Google open on another, drawing on a whiteboard. RORY is standing at the end of the table in a [...]
Google Goes Real Time – What happens next?
This week Google announced their real time search on Google – a scrolling real time box containing messages with the keyword(s) in. If you want an example you can look at the real time results for global warming. So everyone has been talking about how easy it is going to be to spam the hell [...]
Will Twitter Replace Google?
Dave, in one of his periodic why-the-hell-have-I-chosen-a-career-in-SEO moments, sparked an office debate about whether things like Twitter could sound the (distant) death knell for search. Part of his point was demographic. When da kidz are looking to see where Kirsty got her kewl Uggs (LOLZ), they possibly – probably – don’t even think to ask [...]
New Google Analytics Features
Google Analytics anounced some new features this week, so I thought I’d just put down a few of my ideas on how people can benefit from them. First up, with goal tracking, you can now have 20 goals, 4 sets of 5 goals. You can also set goals based on time spent on the site [...]
When the PageRank Toolbar Goes Dark…
Dave mentioned the other day that the day when public PageRank becomes a thing of the past is getting closer. I seem to recall the prospect as having been ‘just over the horizon’ for years now, but it’s still hanging in there. Having said that, the whole thing has been such a distorter of value [...]
Google Wave Review: First Impressions
There doesn’t actually seem to that much of a buzz about Wave, other than the usual pleas for invites and the occasional shrug. I know Dave kind of looked at it and went ‘meh’. I’ve been using it now for a little over a week and here’s my initial thoughts. This isn’t a game changer. [...]
The SERPs as an Election Battleground?
The US is light years ahead of us in its use of the web as a political tool. Even in the 2004 election, grassroots activity organised through blogs nearly managed to break the hegemony of the Republicans and Democrats. And this time round Obama’s use of the web as a rallying tool gave him the biggest [...]
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