Media Archive

Good News For Inbound Marketers: Is Cold Calling Still A Viable Option?

I’ve been studying a load of material on my course this week run by the Institute of Digital and Direct Marketing, and one thing that cropped up in a chapter of the main text book was that 12 million phone numbers had been registered with the Telephone Preference Service, at the time this accounted for [...]

Johnson Press Appoint ‘Man That Can’ Highfield

Johnson Press, the group that owns The Scotsman have been reported to have announced that they have appointed former BBC new media head Ashley Highfield as their new chief executive. Highfield is a recognised name within the media world due to his role as a vice president of Microsoft, most notable being his responsibility for [...]

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