Archive for the ‘Internet Marketing’ Category

Well Done CarRentals.co.uk

I just got a text message from Doug, saying that Car Rentals has only gone a won the

Best Car Hire Website

Winner: CarRentals.co.uk
“CarRentals wins through its convenience and breadth of choice, combining user-friendliness and a low-fuss interface.”

It’s even more impressive when you look at the shortlist of companies that car rentals was up against.
short list for Best Car Hire Website

* NationalCar.co.uk
* Budget.co.uk
* CarRentals.co.uk
* HolidayAutos.co.uk

way to go Guys..

update : Car rentals has a news article on it

DaveN

Shoemoney’s fighters.com

HAHAHA this is so funny…

We started off talking about my newest venture fighters and how its a great new challenge for me personally being its a totally new market for us to penetrate

I broke shoemoney’s rib while I was sat down in a bar :), so how can a big softie like Shoe promote fighters.. good luck buddy and hey and maybe I will hit you for my new venture firewall script seeming how your blog used to get hacked all the time ;)

DaveN

ufindus more like uspamus

Ok maybe I’m been a little harsh here, over the weekend I did a quick search on Google for”Armani Suits Harrogate” clicked on #1 ufindus and been an SEO instantly thought hmmmm what going on here then.

so is this bad or good practice.

http://www.ufindus.com/fashion_clothing_shops/harrogate when I went to this page, I notice that the word Armani wasn’t visible that I had search for.

So a quick view source and Ctrl-F for Armani I found the text in the meta and in a Div

class=”category_desc_header” id=”catDesc” style=”display: none”

hmm the ok so “Show Category Description” display the text

“Are you looking for fashion clothing shops in Harrogate? Choose from a range of designer labels bringing you the freshest fashionable clothing. We have a choice of fashion clothing shops stocking a variety of designer labels in Harrogate today. Fashion clothing can be found to suit all occasions and tastes. If you are looking for suits and evening wear there’s a great choice of designers to choose from. Suits and evening wear for men and women are available from well known names such as Armani, Paul Smith, Yves Saint Laurent, Dolce and Gabbana and many more. Even casual wear can be spruced up a little with a choice of casual clothes from designer labels. Great for nights out or dress down days at work designer casual wear is great for when you want to look smart without putting in to much effort. Casual designer fashion clothing is available from brands such as Diesel, Firetrap, Ringspun, Sonetti and Teddy Smith. If you want to fit in at the coolest parties and hippest clubs then designer streetwear is the choice for you. Fashion clothing from streetwear designers allows you to relax in comfort whilst creating an effortless style. Designer streetwear is available from brands such as Ecko, Akademics, Rocawear, LRG, Addict, Carhartt and Zoo York. Find fashion clothing shops in Harrogate with the results below.”

I wouldn’t class it has been hidden text more misleading text, but adding paid listings from Overture for the keywords like “Fashion Clothing Shops” so I get ..

Fashion World UK
Top ladies 2008 fashion in sizes 12-32; Save 10% on your first order.
www.fashionworld.co.uk

Celebrity Style at ASOS
The leading online fashion store Buy now for next day delivery.
www.asos.com

which neither sell Armani and neither are in Harrogate, which means if you live in Harrogate and need a suit quickly, drive to Harvey Nichols in Leeds

DaveN

Subdomains root of all evil or wealth

after a meeting last week I decided that a client had enough reasons to start using sub-domains on a city level,

I still feel you have to be careful thou, take when google killed all the “uk.com” sub-domain websites, sites that used to rank for #3 fireworks (fireworks.uk.com) just died overnight, they went on and decided to rebrand and rebuild by the looks of it.

Then you had AVON that didn’t rank for avon because they where on avon.uk.com they do now of course, but while Google was killing the UK.com we had Craigslist doing this http://www.google.com/search?q=talent+gigs craigslist.org have 195 of the 200 listings in google is that right ? in fact they have had this market share since 7th July 2006 see looking for a talent gig

so what’s the opinion on sub-domains good or evil ?

Dave

International SEO in 1 minute

NO NO NO I was reading soloseo and this quote I disagree with and agree with !

One aspect of doing International SEO is having your content available in other languages. Hiring a translator to translate your blog is cost prohibitive for most bloggers, running $50-$250 for each language per post

yes the cost can be prohibitive, but don’t call in translators all my experience tell’s me bring in an Interpreter

Dave say’s “he had been bloody stupid”

Translated by Google “Hij was bloedige dom”

Joost Says “hij was ontzettend stom geweest”

Translated by Google : He had been extremely stupid

you see the Dutch tend not to use bloody the way the Bloody English do ..

DaveN

This made me shake my head

Googles part in driving up the spectrum price auction

What would have happened if Google had won, they had already said they didn’t want to build any wireless infrastructures , but the killer thing for me is Google Adwords is an auction system and they hated it when people messed with it so why do they think it’s fine to mess with this auction…

let’s pretend you have a large enough site that gets a lot of traffic organically but you get a revenue from adsense, won’t it make sense to bid on those keywords that your adsense is showing, write crappy title tags ( so people don’t click ) and bid just enough to push a couple of people off the Serps page on Google, this will cause them to up their bids in turn increasing the price for everyone which means you get a bigger adsense cheque each month :)

Dave

Can you outsource your blog content

This was a question that was asked last week while I was speaking in Dublin, Btw it’s a service that we have offered in the past to clients so I have to say yes, but it’s truly depending on your industry and how you want to structure your blog.

a) If your blog is like mine is supposed to represent you and not your industry, then I don’t think you can outsource unless it’s to someone in your industry.

b) If you have a legal requirement in your industry

otherwise I don’t feel that there are any real issues, example if you sell xbox360 and ps3 games you could easily get someone to write reviews or at least compile a review from other review sources has long has the content is original I don’t see an issue..

What’s your thoughts when can’t you outsource your blogs content..

DaveN

Inline links detectable has bought links

on Stikepoint last night Me and Mikkel, went head to head in a friendly debate which we still don’t quite agree on..

My point of view is simple, I can see any reason why I would go to this post on cheap keywords that I did on 2nd Aug 2007, and just add a link in this bit of text :

I was just reading Hitwise’s Blog, and was kinda amazed how much the travel sector dominated the the cheap searches, so off I went to where I get my keywords from to check it out, I honestly thought cheap xxxx insurance would have played a bigger part, and I was a little disappointed in Wordze this time around.

so that it read :

I was just reading Hitwise’s Blog, and was kinda amazed how much the travel sector dominated the the cheap searches, so off I went to where I get my keywords from to check it out, I honestly thought cheap xxxx insurance would have played a bigger part, and I was a little disappointed in Wordze this time around.

To me I just can’t see how google wouldn’t have a cached copy without links and compare. I mean it’s not rocket science is it..
am I wrong here, but I do feel I could if I did this

I was just reading Hitwise’s Blog, and was kinda amazed how much the travel sector dominated the the cheap searches, so off I went to where I get my keywords from to check it out, I honestly thought cheap xxxx insurance would have played a bigger part, and I was a little disappointed in Wordze this time around.

The whole reason this came up btw, I have often told people to search for the site or name and find people that have mentioned them but not linked, and just email them something like :

Hi I noticed you mention me / my site on your website, is there a reason why you didn’t link to me ?

or my personal favourite : ( create say 20 , 30 email addresses and email variations of this )

Hi just read you post on “their title” you mentioned site what the url ?
Hi your your post on “their title”, what’s Dave Naylor site URL ?
Hi I really like your site but hate it when you don’t link to the people you talk about, loie this one for example (link to the article)..

then follow up is a email from you, saying that people are complaining to you about your site and not linking ;)

DaveN

If you use TLA read this..

you know that Google is hunting and killing sites…

do this search : Google

so you can see 2,800,000 blogs wp-content folder ( this is a standard googledork )

how hard would it be for Google to write a script where basically do this…

open folder : http://www.blogherald.com/wp-content/plugins/

fuzzy logic search for TLA_ which would return http://www.blogherald.com/wp-content/plugins/tla_44565.php

yep thats the TLA plugin … banned !

DaveN

Messing with Digg

These are my 3 my Favourite messing with Digg tricks.. remember most diggers are stupid

1) The 301 redirect to another page.

Basically you 301 the page that’s been dugg to another page, with a Digg button, because most people Digg after they have left Digg and landed on your page

2) The wrong Digg button

basically you just replace the digg button on the landing page to another digg page. I have seen this method used very very well. you get your “5 cool things about firefox” on the front page of digg then on the landing page you put a digg button to you next upcoming article.

3) the on-exit

small bit of JS so when they leave the page it Digg’s it for you :)

DaveN

one.com
smx

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