So far I’ve concentrated on the real world aspects of branding. I’ve discussed all those touchy feely bits and sumarised them as: Brilliant customer focus An obsession with staff engagement Consistency that doesn’t get in the way of innovation That’s all very well, but I’m writing on Dave Naylor’s site and as we know Dave’s [...]

It has been a while since I last wrote about branding, about the tripartite relationship between customer, business and staff, and the need for consistency in an ever changing world. During the time that has passed I have been considering various potential case studies of a business that I believe to demonstrate the essential elements [...]

What do your people do for your brand? Just before Christmas I got all heavy and suggested that your customer has greater ownership of your brand than the business itself does. Now I’ll add insult to the injury by contending that the next biggest influence on your brand is your people. You know, those delightful [...]

By the end of the month I’ll be back with my next branding post, this time looking at the value of the internal brand, but this last few days has had me thinking a lot about confidence. It’s fair to say that a combination of over confidence and a feeling of invulnerability got the countries [...]