Google Analytics is set to see a number of big improvements this year, one of which is going to be customer lifetime value. This leads me to believe that they may be planning on moving from a 1st party cookie to a 3rd party cookie or perhaps no cookie – and the reasons for this [...]

Update: I’ve been told by James Lee at Google that “The reason the probability fluctuates is because Content Experiments is using Monte Carlo simulation to calculate the probabilities. It’s possible for there to be a slight variation because of the noise.” – so there you have it, very interesting in did! I’m a big advocate [...]

I read this blog post from the Google Analytics Blog this morning and I must say, I am VERY impressed. The attribution modeling tool that has only been available for Google Analytics Premium users is being rolled out to all users!  If you want to get early access you need to register for the webinar [...]

Ok, this problem popped up today – we all know that outbound click tracking can be done using events or virtual page views, but my problem was that not only did we want outbound click tracking, but we also wanted to be able to see it in the In-Page Analytics report, which is a little [...]