You should start seeing Google +1′s on Google AdWords display ads as of 10th/11th October (depending on your timezone). How this will change things we don’t yet know, but there is a chance it will have an effect on Google. Firstly there is a possibility that they use +1′s as a ranking signal, this would [...]
Adwords Archive
European Court ruling could impact advertisers
A ruling in a dispute between Interflora and Marks & Spencer by the European Court of Justice (ECJ) could now mean that the practice of using competitor’s trademarks as search engine keywords could breach trademark law. The ECJ ruled that companies buying trademarked keywords to be used on search engines to advertise rival services could [...]
James Caan’s Total Business Mastery – When Remarketing Goes Wrong
You may or may not have seen a few of the ads for James Caan’s Total Business Mastery around the Internet, but unfortunately for James Slater, our SEO tools developer, for the past few months he’s been stalked by the adverts across the Internets. Some of the places James has seen the ad include… When [...]
Google Remarketing
Google Remarketing has been released for some time now and it surprises me out how little it is being used – I think the reason behind this fact is that Google haven’t done a great job at explaining how it works and their help section is less than comprehensive. Hopefully this post will help… What [...]
Google AdWords Keyword Tool – The Difference Explained
If you’ve been following this blog you will have read the article last week entitled “Is Google AdWords Keyword Tool Now More Accurate?” you will already know there has been a change in the search volume displayed on the Google AdWords Keyword Tool. Well Josh earlier pointed out this thread on the Google AdWords Support [...]
Brooklyn Oak… Review Scores in PPC?
For some reason that already seems foreign and half-forgotten (my interest in interior decor is slightly dim) I was just searching for ‘brooklyn oak’ and noticed this result in the PPC: It took me a second to cotton on, but then I realised that the ads were pulling through Google Product review scores, and links [...]
Is Google AdWords Keyword Tool Now More Accurate?
If you haven’t read it, we did a post last month on how inaccurate the Google AdWords Keyword tool is. Well we’ve just had Brent from Market Samurai point out that the search volume on “fish pond supplies” has now changed to 210 (see before and after screenshots below). Before After Interestingly we can also [...]
Google Premier Sponsored Listings ?
Can someone tell me why this is so wrong : I remember Google once saying that they were in the auction the same as any one else, so why are we seeing Google Premier Sponsored Listing You can clearly see it’s marked Sponsored Link in my mind that means one thing and only one thing, [...]
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