adcenter accreditation Well I spent a day last week on Thursday with the adcenter team, One question that was asked was the adcenter accreditation program, well at least I can tell you it’s name adexcellence. At the moment it’s a pilot scheme but I’m pretty sure that we will see it soon … So keep [...]

On June 23, adCenter will be upgrading to expand negative keyword management to the campaign level.* During this upgrade, adCenter will be temporarily unavailable for up to 14 hours, starting at 10:00 A.M. Pacific Time. Your keywords and ads will continue to run during this time. After this upgrade, reporting will be delayed for up [...]

To better serve you, the adCenter API group is updating their e-mail notification system. After June 19, your API updates and alerts will be sent from info@msmedia.microsoft.com, instead of msftconn@microsoft.com. To continue receiving API e-mails, please add info@msmedia.microsoft.com to your e-mail address book or safe sender list. DaveN

Ok as I get up to speed, Please feel free to jump all over this post where I’m wrong and point out what I’m missing. lol The thing I have been playing with is {keyword}, Dynamic text {param2}, Dynamic text {param3}, I have been using this on a e-commerce website and it rocks. So I [...]

Ok, it was late last night when I posted the last blog entry on Adcenter updating their TOC. ok … Microsoft may use matching criteria other than keyword searches to display your advertisements. An educated guess is this, its just to cover themselves for when the ads get delivered into the Content Match, Shane from [...]

We’re writing to notify you that your Microsoft adCenter Terms and Conditions are updated. The changes take effect on April 30, 2007. This One caught my eye: * Microsoft may use matching criteria other than keyword searches to display your advertisements. this is either way cool, or plain dumb … fingers crossed it’s way cool. [...]

Yer, how cool is this Mel Carson speaking at Seodays, check out the blog for more info So think about the questions you need to ask, I know I have a couple So the Line up so far Mel Carson – Microsoft AdCenter Heather Hopkins – Hitwise Dr Karl Blanks and Ben Jesson http://www.conversion-rate-experts.com/ Jen [...]