Would an SEO Wiki work?
As an addendum to his article on link building for kindergartner’s over at SEOMoz Pritam Barhate posits the idea of an SEO Wiki, which is an interesting idea to which my first reaction was “Cool! Let’s do it!”. But on reflection I think there are several reasons a public SEO wiki just wouldn’t work:
- SEO moves too fast
Techniques and tricks change almost daily in the current environment. Much of an SEO wiki’s content would be out of date almost as soon as it was written. Even with a core of dedicated users trying to keep things current it’s not hard to imagine out of the way areas being forgotten and showing inaccurate content. And just like real encyclopedias bad information can sometimes be worse than no information at all.
- SEOs argue too much
The endless point/counterpoint that fills the days of Editors and contributors on Wikipedia has nothing on the SEO community. For every person who’ll stand up and champion a certain method you’ll find at least one other authoritative voice willing to swear blind such a thing will get you googleslapped. SEO seems to be an area where it’s impossible to please all of the people all of the time. That isn’t a good fit for a community edited wiki.
- An SEO wiki
When a blogger outlines techniques or methods you know who’s speaking and wether you value their word. An SEO wiki would be faceless and easily gameable. What’s to stop some nefarious SEO (no, not DaveN) seeding the wiki with techniques that lead to banning/lost rankings? Or to use a competiting sites techniques they’ve investigated as an example on how to do (or not to do) things, thus exposing their competition in a very public place? In short there’d be any number of ways to game an SEO wiki for commerical advantage, and few of them would be benign.
I’d love to see an authoritative wiki-style resource for SEO, but if it’s going to happen it’d need to be a closed system edited by a handful of experts…and who’s going to give away their entire armoury of techniques in that way?