SEO Report Consolidation
All to often here we see people worrying about their rankings on an almost daily basis, in my mind the more focus the client applies to concern over the serps detracts from them thinking about how to expand the site and make it an effective online resource with captivating content and ultimately bring in those sales.
In doing a number of SEO reports in the last week certain similarities have been occurring with websites that were constructed some time ago, perhaps without the search engines in mind.
At a pretty basic level sites lacked relevant content, whilst they were littered with keywords there were not really any calls to action on the pages. It was unclear what the websites were about, what product the person wanted to promote and indeed how easy it was to place an order.
I guess sometimes when you are so close up to a site you don’t really see the simple changes that need to be made.
The other thing I find when constructing an SEO report is that you could go on generating literally hundreds of pages of advice, what to do what not to do etc. The key requirement when writing reports seems to be the ability to focus on areas that require immediate action and indeed the thing that I struggle with most which is consolidating advice down to steps that the client can follow in a concise fashion.
How are your report consolidation skills???
Dan Horton SEO