It’s the age old problem. Explaining to clients that SEO takes time. Many watch their rankings on a daily basis, they may have dropped 3 places in Google. Our answer is always the same… How are your sales? How many people contacted you about using your services? What’s new about your site ? Have you extended your service portfolio recently?
Writing fresh content also seems to be an area that many websites struggle with, therefore promoting the companies services can be a lot harder for the SEO. I often find it difficult to understand why people who have a site struggle to tell people what service they are providing and indeed what the website is all about. Put itthis way if a website has just two sentences on your services how can you rank for that topic area?
The focus on what the SEO role is all about sometimes gets lost in building the initial foundations of the site, the really simple stuff.
Dan Horton SEO
4 Comments
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21st April 2008 @ 09:33
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Wait until you have a client that says “we’re the best in our industry, we don’t need to add text content on our site, we should automatically rank the highest becasue we’re the best”. Then they want a complete flash user experience with now HTML text. ARGH!
21st April 2008 @ 17:05
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The worst is being told what to focus on by people who don’t even understand anything about web marketing.
22nd April 2008 @ 02:01
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It is the age old problem as you correctly point out. In many cases, most clients requiring SEO services don’t get how the web works and therefore do not know the value of fresh content. Well, be glad they hired you!