Selling Links what the worst that can happen

by David Naylor
Bronco - Digital Marketing Agency

Well the answer is a hand ban I guess, but what if you have bigger balls than the guy that’s going to press the ban button, in Google Spam Team that’s Matt and in Fairness I would not like to test him, ( He ban’s and puts my sites under penalty just for the record, buying not selling links that is )..

So lets look at some history Sept 2005 on Matt’s blog http://www.mattcutts.com/blog/text-links-and-pagerank/ Matt talked about dailycal.org and how they broke Googles rules, but did the DailyCal do anything to fix the issue. Here is was Matt said at the time

When the Berkeley college newspaper has six online gambling links (three casinos, two for poker, and one bingo) on its front page, it’s harder for search engines to know which links can be trusted

- never a truer word spoken, so what’s happens next does the DailyCal take a beating in the serps : 2 years later they are still #1 for Student Newspaper California but Matt did say :

A natural question is: what is Google’s current approach to link buying? Of course our link-weighting algorithms are the first line of defense, but it’s difficult to catch every problem case in adversarial information retrieval, so we also look for problems and leaks in different semi-automatic ways. Reputable sites that sell links won’t have their search engine rankings or PageRank penalizedâ€"a search for [daily cal] would still return dailycal.org. However, link-selling sites can lose their ability to give reputation (e.g. PageRank and anchortext).

Now I guess that’s what happened the DailyCal gets to keep it’s rankings and Pagerank it just dosen’t pass any juice to your site, So is the DailyCal committing Link Fraud and is Google unwittingly helping them by showing that they still have Pagerank ?

I mean they even link to EBay, NASA, Dell and the Wikipedia in the Site Sponsors, I guess that so the sales people can say “hey, didn’t hurt Dell did it”, So should google Ban the Dailycal or remove the Toolbar Pagerank at least ?

DaveN

Bronco - Digital Marketing Agency
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