Search Engine Identity
With the Microsoft bid on Yahoo and Google still aquiring more and more companies will we recognise the face of search in years to come ? Microsoft are well known for selling software, will they need to change their identity to make some real headway within the search industry?
How indeed can you become a leader within search when your are late into the game ?
Google on the other hand are known primarily for search yet are going fully into online office soultions and the mobile market.