Imagine search if you will from the perspective of the end user, I say this because as an SEO you already have an inbuilt system of filtering search noise. Most outside of the realms of search engine optimisation are baffled by the millions of search results generated by the likes of Google, Microsoft and Yahoo.
Search is set to change to offer more guidance to users who simply cannot find the information they are looking for within those first 10 results. So what will the next generation of search engines look like ? Search engines need to move away from thinking profit is key and focus upon delivering intelligent results for their users.
Dan Horton SEO
2 Comments
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5th November 2008 @ 14:24
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The improtance of seo is increasing by the day. SEO has already become an essential focus of any business model. In a few yers from now the role of SEO is only going to increase further. Businesses that realise its importance have continued to do well in spite of the economic conditions in the world.
12th November 2008 @ 19:14
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I totally agree. Search is still very much a technical operation, when it should be moving towards being more human in it’s approach. Your first search on Google usually breaks back the link you’re looking for, but when it does the only opinion available to you is to start your search again. Whatever happened to refining searches and reiterating through the options until you strike gold? That’s what humans do in the real world, so why isn’t Google lettings us do it online?