Search Engine Future
Imagine search if you will from the perspective of the end user, I say this because as an SEO you already have an inbuilt system of filtering search noise. Most outside of the realms of search engine optimisation are baffled by the millions of search results generated by the likes of Google, Microsoft and Yahoo.
Search is set to change to offer more guidance to users who simply cannot find the information they are looking for within those first 10 results. So what will the next generation of search engines look like ? Search engines need to move away from thinking profit is key and focus upon delivering intelligent results for their users.
Dan Horton SEO