Replacing H1 tags with Images
Ok while hopefully helping a new client out, one of the things I picked up on was the way they where replacing the H1 tags with images. I thought personally it was low level cloaking or hidden text, the inhouse team where pretty adamant that a certain Matt Cutts had said it was cool … this prompted me to say ..
“I don’t think it will get you a ban, but it could get you a black mark.. too many black marks will get you a ban, and for fucks sake we could have worked the H1 into the layout”, but in the back of my mind the fact that they had pulled the Matt Cutts line ( and yes I swore at the client, but I’m passionate about winning)
11 hours on a plane… time to think
ok I’m Cool with the -1000 indent in css IF ( <- big if ) the Logo example :
H1 = “DaveN logo” or even h1 = “DaveN a UK seo”
where it’s not cool and you will get shouted at if caught by your SEO is …
H1 = “Search Engine Optimisation, Good SEO, Search Engine Optimisation in Leeds, Search Engine Optimisation in yorkshire”
H1 = “Search Engine Optimisation, search engine optimisation, Search Engine Optimization, search engine optimization” <- thats way way out !!
so I suggest that you get a text reader, close your eyes and listen to your website.