PPC Management Aston Martin
Don’t ask us why we were looking for an Aston Martin. But something rather critical about the Aston Martin PPC campaign caught our attention, in-fact we have witnessed the campaign error for the best part of a week.
A search for “Aston Martin” in Google brings us the following ad:
When we click on this ad this is the landing page
No site configured at this address ‘gclid=CNTD1o29ipUCFQ5tMAodOR58rg’. An additional configuration error occurred.
The Google tracking ID is causing the error and it seems the PPC guys haven’t spotted this. The ad is supposed to just go to the Aston homepage.
Well I know for a fact that if the guys in our PPC Management team had set this up Dave would now be grilling them. We can all appreciate that it takes time to learn effective PPC Management but such lack of attention to detail is inexcuseable, especially when the brand is so well known. I wouldn’t like to be in the shoes of the PPC Management team for Aston Martin at the moment.
Mark 1772 days ago
I feel even more sorry for the Aston Martin PPC Management team as you have no doubt just given them hundreds more clicks on their broken PPC ad.
Ouchlolz.
brewgin 1772 days ago
Boo @ geotargeting… I’m unable to make them lose more money. ;D
PPCblogger 1772 days ago
http://www.ppcblog.co.uk@ Dan – I’m sure the PPC guys will appreciate you pointing it out to them…
Brewgin use the &gl= parameters
Peter Young 1772 days ago
http://www.mvmediagroup.co.ukJust as good is the
The website is temporarily unavailable. Please try again later or CLICK HERE to refresh. BROCHURE DOWNLOADS :. Aston Martin Guide …
that is the description within the organic search result
PPC Tips: The Importance of Quality Control | The Inside Angle 1772 days ago
[...] are also important. Dan Horton found the Aston Martin’s ad in Google isn’t working properly. This shows that you should be checking to make sure you’ve got the write landing pages, [...]
Dan Horton SEO 1772 days ago
still the same then…
Mark 1771 days ago
Have you actually told them? Or just blogged about it?
DaveN 1771 days ago
Hi mark, I had filled in the form on the site, I have also rang the IT department , but the problem is who to speak to that is in charge, and to be honest they not a client, I have email them and rang .. it’s it for me lol
Dave
Maurice 1771 days ago
http://hauntingthunder.wordpress.com/what is it with car makers and crap websites audi.de is crap.
HUGE HUGE flash microsite sthat take 3-4 clicks just to navigate to with some of the intermediate pages only being in german.
Its always sites developed in germany that give me grief some one i know said ah the myth of german technical competence.
Dan Horton SEO 1770 days ago
Well, I know Dave contacted them, and I did too via email. No PPC ads there at all now, I wonder if the PPC Management Team have evaporated