PPC Campaign Management
With the growth of PPC advertising in the UK at over 40% I wonder how many companies are paying out far too much from improperly set up campaigns ? Most online marketing companies boast that they can easily manage companies budget, but with the likes of some companies spending in excess of 1 million per year on advertising, how do they no they are getting a good deal?
Some companies seem to approach ppc with no real plan and just attempt the campaigns through trial and error methods (Spending clients money at the same time) Marketing is a funny old game and you often come across people who think they know it all, that you have no idea about PPC and they know better! I guess the proof is in the pudding….