Peugeot BB1 Project
So I was hard at work expecting to find some Nude Celebrities and wondered across the new Peugeot:
Click to Enlarge
Completely irrelevant! What makes it even worse is they’re also bidding on test, dance, chocolate, hat, the list seems to be endless however when I actually do a search for Peugeot BB1, I can’t find out anything at all.
To make it even worse I’m seeing three different Adword results ranging from the Peugeot YouTube page, a Peugeot Facebook page and the Peugeot BB1 website. Sometimes all three! Which I thought was against the Adwords TOS??
Its a little disappointing that Adwords allows this kind of nonsense to go through, would love to know how much money they spunked doing that! What a waste, if I were a shareholder I’d be pissed!

Richard Gregory 981 days ago
http://www.latitudegroup.comMy first though was the same especially when they sending searches who look for all the Peugeot models to the BB! pages on the social media sites. What if I actually do want to find out about the Peugeot 207?
Then again, bidding on lots of generic terms is probably still cheaper and more measurable than the typical TV campaign.
Shark SEO 980 days ago
http://sharkseo.comAnd they’re not relevant ads for the query/landing page so their CPC must be insane!
Andy Blackburn 980 days ago
Not been able to reproduce… perhaps they ran out of budget buying completely irrelevant ads!
Becky 979 days ago
Looks great good to see someone still pushing the boundaries
My observation of Frankfurt is most concepts / new product have been around for months/years
Very little of anything new
Good to seen some concepts are kept for a motor show