Googles part in driving up the spectrum price auction

What would have happened if Google had won, they had already said they didn’t want to build any wireless infrastructures , but the killer thing for me is Google Adwords is an auction system and they hated it when people messed with it so why do they think it’s fine to mess with this auction…

let’s pretend you have a large enough site that gets a lot of traffic organically but you get a revenue from adsense, won’t it make sense to bid on those keywords that your adsense is showing, write crappy title tags ( so people don’t click ) and bid just enough to push a couple of people off the Serps page on Google, this will cause them to up their bids in turn increasing the price for everyone which means you get a bigger adsense cheque each month :)

Dave

This was a question that was asked last week while I was speaking in Dublin, Btw it’s a service that we have offered in the past to clients so I have to say yes, but it’s truly depending on your industry and how you want to structure your blog.

a) If your blog is like mine is supposed to represent you and not your industry, then I don’t think you can outsource unless it’s to someone in your industry.

b) If you have a legal requirement in your industry

otherwise I don’t feel that there are any real issues, example if you sell xbox360 and ps3 games you could easily get someone to write reviews or at least compile a review from other review sources has long has the content is original I don’t see an issue..

What’s your thoughts when can’t you outsource your blogs content..

DaveN

How many of your clients watch their keyword rankings on a daily basis ? Do you get emails saying “I’ve noticed we dropped two positions on Wed, now we have dropped another today” It’s not always easy to get across the message that continuously watching the search engine results pages will eventually drive you insane.  Better to focus on creating great content for the website, establishing legitimate linking partners, and becoming an authority within your industry than sit there looking at the results. What’s the website about ? What are you trying to sell ?

High ranking without decent landing pages will do nothing for your ROI, you wouldn’t set up a prime position  market stall and have thousands of customer’s walk by an empty table would you?  Or perhaps when the customers visit your stall you tell them to go away ?  Better still, put some products on the table and cover them up so the customer’s can’t see them. You could of course direct people visiting your market stall to the next stall as their products are much better…

 Hat tips to Rand- get more tips here..

who has the best link building techniques

Dan Horton SEO

Happened to take a look at Calacanis.com today, nice USTREAM TV idea I thought. There infront of me was Jason, Sporting a rather unique green base ball cap. Broadcasting to at least 300 web participants, what an ingenious idea ! Then…. wait Jason needs to take a call?? What? Where has he gone?

Jason are you there….

Dan Horton SEO

With the recent job cuts at Doubleclick I’m wondering what a “transitional role” is at Google ? There must be a high number of experienced DoubleClick staff now on the search for new roles, is it a case of Google cutting expenses for shareholders or indeed loading its financial strong arm to leverage yet more acquisitions?

Questions to ask: How does Google really makes its money?

Dan Horton SEO

With all this talk of link buying and how it can effectively cause your much valued website to drop out of the serps altogether, maybe it’s time to review your methods of acquiring links and for us to discuss the steps to take in find good websites to link to that add value to your own site.

Sifting through the many sites out there is without doubt a laborious process and requires time and dedication. A good link builder needs to take into account a multitude of considerations, mainly how the acquired link will affect the website not only now but in the future too.

Lets make a list of tips for link building. I’ll start the ball rolling, by the end of comments I will compile the top 20 tips so you too can become a professional link builder.

1) Check out backlinks to your competitors website, make a list of these links and by the time you have researched a number of sites you should start to see a pattern emerging.

2) When negotiating links, think very carefully as to the angle you will approach the webmaster with. OK, that link may benefit you, but what does he/she get in return ?

3)  What methods will you employ to make sure the links remain on your chosen site ?

4) ( I always struggle with this one) Determine if the site is a good linking partner. What’s the nature of the site? What impact will it have on your site if you link to it ? Who owns the site ?  ( Some people such as Dave get a gut feeling about a site, but here we need to establish a definite method for filtering out the crap)

Microsoft’s open document format for interchangeable web documents is finally given approval from the international standards designation.

Are we now seeing a truly open access to this standard or is it simply a case of cracking the Government and industry market place ?

Dan Horton SEO

on Stikepoint last night Me and Mikkel, went head to head in a friendly debate which we still don’t quite agree on..

My point of view is simple, I can see any reason why I would go to this post on cheap keywords that I did on 2nd Aug 2007, and just add a link in this bit of text :

I was just reading Hitwise’s Blog, and was kinda amazed how much the travel sector dominated the the cheap searches, so off I went to where I get my keywords from to check it out, I honestly thought cheap xxxx insurance would have played a bigger part, and I was a little disappointed in Wordze this time around.

so that it read :

I was just reading Hitwise’s Blog, and was kinda amazed how much the travel sector dominated the the cheap searches, so off I went to where I get my keywords from to check it out, I honestly thought cheap xxxx insurance would have played a bigger part, and I was a little disappointed in Wordze this time around.

To me I just can’t see how google wouldn’t have a cached copy without links and compare. I mean it’s not rocket science is it..
am I wrong here, but I do feel I could if I did this

I was just reading Hitwise’s Blog, and was kinda amazed how much the travel sector dominated the the cheap searches, so off I went to where I get my keywords from to check it out, I honestly thought cheap xxxx insurance would have played a bigger part, and I was a little disappointed in Wordze this time around.

The whole reason this came up btw, I have often told people to search for the site or name and find people that have mentioned them but not linked, and just email them something like :

Hi I noticed you mention me / my site on your website, is there a reason why you didn’t link to me ?

or my personal favourite : ( create say 20 , 30 email addresses and email variations of this )

Hi just read you post on “their title” you mentioned site what the url ?
Hi your your post on “their title”, what’s Dave Naylor site URL ?
Hi I really like your site but hate it when you don’t link to the people you talk about, loie this one for example (link to the article)..

then follow up is a email from you, saying that people are complaining to you about your site and not linking ;)

DaveN