What do your people do for your brand?
Just before Christmas I got all heavy and suggested that your customer has greater ownership of your brand than the business itself does.
Now I’ll add insult to the injury by contending that the next biggest influence on your brand is your people. You know, those delightful folk you employ.
Consider this: Most of the time you’re sweating over all those tasks that are essential to running your business – stock control, advertising, search, keeping the web site up to date when things change daily, rushing around to pay the bills, keeping the bank and everyone else happy.