Google announced Monday night on a number of different blogs/emails etc. that they have released a product called Google Tag Manager. It’s free to use, and you can use it to manage all your tags such as Google Analytics, Google AdWords Conversion Tracking, Google AdWords Remarketing and various other tags.
It looks to me as though this could be a key step to helping everyone sort out their websites for the EU cookie directive – at least I hope so. On top of that is has some interesting features – one of which is the ability to pull data out of your webpage.