How to propagate a marketing message about your services in a really competitive industry ?

Well, I think the key here is to be unique, yet at the same time you really don’t want to re-invent the wheel.  The root success of any viral campaign is  concept creation, the idea, that certain spark which should inspire and reward you with a highly effective campaign.

Matt Cutts talked about the differences of  “link baiting” from “viral marketing”— is there any? Yes, there has to be. A viral campaign should ideally keep going much longer, not just cease because people loose interest. The initial idea should inject so much enthusiasm that it propels people into not only thinking about your message but acting on it too.

An effective Viral Marketing Campaign could bring much more traffic than any SEO could ever hope for. Any thoughts on how to make your honey pot ultra sticky and ever flowing  ??

ok I know it’s only a beta, but WOW..

1 ) www.google.com - Google Maps - ajax is everywhere and date and time on iGoogle is messed up

2) www.ask.com - get’s a trust warning WTF

3) www.bbc.co.uk - the new Ajax customise you homepage

4) www.ebay.co.uk - get security warning for skype ! all the time and sign page all messed up

5) www.digg.com - menu systems all messed up

after waiting 20 minutes i still get this screen in IE8.

Click to enlarge

This is my single most frustration within Microsoft … Communication !!!

Microsoft launched IE8 today on beta version.

Downloads here http://www.microsoft.com/windows/products/winfamily/ie/ie8/readiness/Install.htm

Whats kind of cool is that one of the core components is the before it installs IE8 it checks for Malware. Fortunately my laptop was clean. Also in the download you will get Silverlight.

Going to have a play with it and see what its got!

The launch of Internet Explorer 8, what cool features are we going to see…

Activity Providers and Webslices :

Activities give users ready access to the online services they care about most from any page they visit, and developers gain an easy way to extend the reach of their online services. It’s as simple as selecting text to get started with an Activity.

I hope they open the the api interface on this so we can port over the Firefox plugins we all love :) … please

DaveN

It’s drawing nearer by the day.. the event of the year 2008 Search Engine Strategies New York Conference. As is the Charity Party…

For those of you who haven’t quite worked it out Mr Naylor is British through and through. He likes to support a good cause and in this vain we as Brits should support Mel Carson (Microsoft). Iv’e met Mel myself and have lots of respect for someone doing their bit for charity especially when the cause is close to their own heart.

Go Mel Go !

The National Association for Colitis and Crohn’s Disease needs support as do the other charities involved in the SES charity party.

Come on BRITS GET BEHIND MEL AND VOTE

Vote for Mel Carson Now.

I have been testing a new Banner - PPC tracking system it’s closed beta at the moment. but the system allows Html Banner ad’s which we split test the text you can see an example here www.davidnaylor.co.uk/v10-html-banner.html the system uses either a straight link text or 301 which of course would influence search engines, but we were happy in our own minds that if the links were internal then that was cool. The system also has a optional switch of a 302 (that’s it default) so not to mess with the search engines… But today I searched for “search marketing” in Google and noticed two listing without snippets (usually means a redirect or something bad)

I have hi lighted in yellow on the image below:

header checks show 302 redirects :

http://www.remixmedia.com
87.248.116.90
HTTP/1.1 302 Found Date: Mon, 03 Mar 2008 11:13:00 GMT
Location: http://sem.smallbusiness.yahoo.com/searchenginemarketing/index.php?&abr=2022403519

http://searchmarketing.yahoo.com/index.php
87.248.116.90
HTTP/1.1 302 Found Date: Mon, 03 Mar 2008 11:14:45 GMT
Location: http://sem.smallbusiness.yahoo.com/searchenginemarketing/index.php?&abr=2022403519

DaveN

Sometimes we forget that the machine that Google is, isn’t perfect, Ok it’s nearly dam perfect, but what keeps on impressing me more and more is the honesty of the Googlers and the support they give to US the webmaster. At the recent SES in London, I spent a evening with Maile Ohye, we had met a few times in the past but in London we spent a good few hours, mainly me bitching about the world and Maile being supportive to my cause ;) in fact by the time I went to bed I felt Happy that Google was really supporting us.

Days later, and my partner on the site clinic I was doing called to say he couldn’t make it, So who stepped up, Yes Google did ! Maile again came to my rescue this time we sat together trying to help out webmasters and their sites. After the session I had a chat with Adam Lasnik for an hour or so, I’m always hard on Adam and I don’t know why maybe because me came from our ranks I don’t know, but he is a good guy we chatted about best practices for a while and Webmaster Tools even if I do disagree with some points, generally GWT is good for webmasters ;)

Finally thanks to Matt Cutts the man that keeps me on the straight and white hat path :)

DaveN

There are many types of content some which you should be able to do yourself and some you just need professionals for :

Your Intro Content : First off this really need to be done be an inhouse person that really understands your business and an external keyword researcher may come in handy here as they will be able to assist in site content which uses targeted keywords which in turn will give you a better search visibility and increased traffic.

Blog or Linkbait : Blog content or ‘linkbait’  these  pages can provocative or informative as well as been  heavy in keywords, The benefits are massive in the e-commerce sector the ability to have product reviews and open discussion without muddying your main site, the opportunity to give away sample and competitions without distracting the buying customer.

International Copy: a common mistake here is outsource all the content whilst not been able to read the content I have seen companies move into other countries only too find out that they have no one on staff to support the emails in that language, the tip here is interpretation not translation.

Industry News : This is a true outsource service, with a News Service you need to keep completely up to date  and have the ability to write compelling articles. You can gain authority, repeat visitors and the fresh copy will keep search engines coming back for more and more. a neat trick here is to have a staging server and add you comments into the news before publishing it.
DaveN

this is a Closed Beta at the moment

Dave Naylor is an seo with over 10 years experience,he also Built the V10 tracking system which is displaying and tracking this AD.

Dave and his Team consult for a wide variety of Online Businesses, for more information Contact Us