Orange Mobile Phones customer retention
Warning a Dave Rant on it’s way..
In time of recession you need to keep hold of your customers more than ever before, whether that’s by just not messing up so that your customers can just forget about you ala the electricity services suppliers, I mean I don’t even know who I get my power from I just let some company dip into my bank account each month and as long as the lights come on each night I’m happy.
So how is Orange messing up, as an Orange business user we have a few handsets and I was looking at getting another phone, quick bit of research told me that iPhone is on O2 and Google Android is on T-mobile so I went for the HTC Diamond Pro. When Orange sent me a HTC740 I was a little pissed and when I found out that Orange don’t even do the HTC Diamond Pro that pissed me off a little more, so I opted for my 4th choice (when in Life do you ever do that really 4th choice) the HTC Touch Diamond HD. The sales guy says I can have it for free but they are out of stock for 2 days, 5 days later I ring back and they have them in stock and haven’t got any orders outstanding for me, Ok I thought I would just reorder it now until the sales person 2 say that’s a £194 pounds.
So today I’m sat here thinking about what Phone Provider I’m going to switch to and asking myself how did Orange mess up.