Online Bingo ads in Google
888 ladies Online Bingo in the Uk is Massive at the moment and the amount of money being pushed into TV and PPC at present is well massive, it’s all about the Customer retention 
but this was a surprise today, I did a search In Google for online bingo and saw these ad’s
wonder if we will start to see them for 888 on online poker
and more :
so what’s the Deal with Mecca Bingo and Crown Bingo, how do they get Icons and why didn’t 888 get theirs !
DaveN
Guy 1511 days ago
http://www.webmarketingadvisor.comGoogle are experimenting with pulling the favicon into their ads at the moment. Of course, it only happens with the companies who are paying them fortunes!
Guy
Jamie Edwards 1511 days ago
http://www.jmedwards.netThey have been doing it for a few weeks now: http://www.webpronews.com/topnews/2009/03/16/google-dabbling-in-adwords-favicons
Andy Blackburn 1511 days ago
I’ve seen a few ads showing favicons recently… they’re all hosted here: http://www.gstatic.com/ads/images/favicons/
Not currently showing from where I’m sitting, but obviously something they’re planning on incorporating.
Andy Blackburn 1511 days ago
Okay, so what’s with the G-Checkout button on some ads too:
http://twitpic.com/2lpkx
You’ve opened up a can of worms now Dave
Dio 1511 days ago
http://diobach.comJackpot Joy want to look at their ad copy as well – update the date.
Guy 1511 days ago
http://www.webmarketingadvisor.comAndy, The google Checkout image appears if you are using Google Checkout on your site. We have done quite a few tests and seen that it some areas, it does not increase click through rate, but does increase conversion rate of the site…nothing conclusive to report though!
Guy
Jamie Edwards 1511 days ago
http://www.jmedwards.net@Andy Blackburn
Google Checkout buttons have been around for a good year now.
Andy Blackburn 1511 days ago
@Jamie Edwards @Guy
Cheers for the heads up, never, ever noticed them before…
Paul Reilly 1511 days ago
http://twitter.com/paulreillyNice find Dave, I’ve been unable to replicate this..
Paul Reilly 1511 days ago
http://twitter.com/paulreillyhey… this post appears in the bottom of the “online bingo” SERP
http://twitpic.com/2lxet
Google expands favicon testing on Paid Search ads | Holistic Search Marketing | Internet Marketing Consultants 1510 days ago
[...] Dave Naylor – Online Bingo ads in Google [...]
Google UK Serving Favicons in Online Bingo AdWords 1510 days ago
[...] Editor | No Comments submit_url = “http://www.searchenginejournal.com/online-bingo/9596/”; Dave Naylor made a quick post on his blog yesterday showing how Google Adwords UK is serving favicons in some [...]
Google US offer “Local search results”; Google UK serving favicons in AdWords 1510 days ago
[...] Google is testing favicons in AdWords in Germany, Poland, and UK as well, report Dave Naylor. In addition, Blastmodo found them in the US also, reports [...]
Daniel Mcskelly 1509 days ago
See also: http://searchengineland.com/live-search-testing-icons-search-ads-17168
GerBot 1509 days ago
http://www.gerarddoyle.comyou can check out if a domain or does not get the bonus using the link
http://www.google.com/s2/favicons?domain=crownbingo.com
replace with the appropriate domain at the end
Andy 1509 days ago
Very interesting stuff here.
If your site has a favicon how do you insert it into your ad text though? Any suggestions or instructions would greatly be appreciated.
I think testing an ad with a favicon against one that does not would provide some interesting results. Has anyone undertaken this test yet?
Thanks
Ikonok, favicon az AdWords hirdetések mellett | DuracellTomi Google blogja 1509 days ago
[...] is és most úgy tűnik, hogy tovább bővült a tesztelésbe bevont területek, országok köre: megjelentek faviconok angol keresések mellett is és az Egyesült Államok területéről is hasonló [...]
Andy Blackburn 1508 days ago
@GerBot – Not quite. That just shows if your favicon has been cached with Google, as I’ve tested a few sites I know have never participated in AdWords and their icons are there.
Lisa 1507 days ago
http://thebingofinder.co.ukHey,
I haven’t seen this anywhere? Where are you seeing it?
Lisa 1507 days ago
http://thebingofinder.co.ukYour comment…
Lisa 1454 days ago
http://www.thebingofinder.co.ukHi David,
Did you get my message about using your services?
Craig 975 days ago
http://www.lovetoplaybingo.co.uk/I have just had a look in Google and I did not see any of them icons. Not sure if they are still using then, if they were a test Google was doing or something. It does not seem to give you the option in Adwords either.