Well we all know that you can make your own video productions on YouTube: (Thanks Ollie and Chip)

What about a site that’s like YouTube but with the twist of ringtones? There are so many social networking sites popping up it’s difficult to keep up with the pace. Keep your eyes open for Cellware though. The business idea is great offering free ringtones but sneakily putting banner ads on the website you are using to download the tones.The other way they are advertising is to use SMS messaging when you download. The site will actively encourage people to upload their own ringtone compositions with the added advantage of gaining revenue from advertising.

What does this mean for search we ask ourselves? Major companies may well contribute there own ring tone identifier which could be used to promote their brands further. Search will at some stage be forced to focus on mobile technology, even more so than it is now.

Dan Horton