Nokia’s “Comes with music” campaign
Nokia’s latest ad campaign simply suggests we search for comes with music to find details of their service. All I can say is I hope they’ve got some bloody good SEOs on their side. This is the second campaign to go with the “Just google…” recently (the other being the trailer for the forthcoming film 2012), and a sign of how some major brands fail to grasp search.
Nokia are currently #1 on google.com for “comes with music”, but for how long? If I were Motorola or iTunes or any of a number of competitors I’d have my SEO team working like Japanese beavers optimising for comes with music right now. If they are the results could be embarassing for Nokia.