Nokia’s “Comes with music” campaign
Nokia’s latest ad campaign simply suggests we search for comes with music to find details of their service. All I can say is I hope they’ve got some bloody good SEOs on their side. This is the second campaign to go with the “Just google…” recently (the other being the trailer for the forthcoming film 2012), and a sign of how some major brands fail to grasp search.
Nokia are currently #1 on google.com for “comes with music”, but for how long? If I were Motorola or iTunes or any of a number of competitors I’d have my SEO team working like Japanese beavers optimising for comes with music right now. If they are the results could be embarassing for Nokia.
Dudibob 1626 days ago
I’m getting two Nokia sites at the top, Nokia.com and 62.61.85.218 which looks like a splash page.
Looks like they already have SEO’s working on it, not the whitest of white hats though
Allan Stewart 1625 days ago
Hum, this is interesting. If you neighbourhood that IP address you get the following.
62.61.85.218
1) 070829.com
2) Haflinger Classic Slipper
3) Reverse Phone Search
4) choon.musicrecommenders.com
5) theinternetwalk.com
6) theinternetwalk.com
7) theworldismycanvas.com
So appears they have vhosts for those individual sites and also a vhost for the IP address which they reside on i.e. the forward does not match the reverse DNS.
Even more interesting, if you go to http://choon.musicrecommenders.com/#/comeswithmusic/ you will note the same website is served as for the IP address 62.61.85.218 which as I mentioned is the reverse for all those other website. So which website is it that Nokia want indexed, looks like BOTH to me, with the same content. Isn’t that called spam!!? Oh well, lets find out when that nice juicy link from DaveN’s blog gets crawled. Lets see what Google do, should be…. interesting!?
In addition to this, some more dubious techniques. Has anyone actually looked at the content in the no-script tag. I mean thats not a reflection of the content on the side. I would say, again, that it is spam.
Matt Cutts? Any comments?
Nokia. Are you hiring?
Ian M 1625 days ago
You trying to rank number 1 for “comes with music”?
(hrm, looks like I just helped you!)
Allan Stewart 1625 days ago
Mate, all is fair in love and war DaveN has a point though. Nokia doesn’t own Google.
g1smd 1625 days ago
The bigger the company, often the less ability they have to have a cohesive policy across all their properties, and the less able they are to make timely changes to fix configuration errors.
Simply changing a couple of lines of .htaccess code could need signing off by multiple managers who have absolutely no clue as to what impact doing/not doing it might have on their listings…
It must be “fun” working in corporate land. Not.
Dominic Hodgson 1625 days ago
http://www.thehodge.co.ukActually I believe that Orange was before these guys with search for “i am”..
Sadly they were no where near the top results and had to rely on a PPC ad
(intrestingly the first result was IAMBORED.com)
diarmuid ryan web design ireland 1623 days ago
http://www.bluestar.ieif anyone has the money for big-spend SEO it is surely the phone companies…
as an aside the sony ericsson is imho the best music phone on the market on the moment
Samsung LED | justGuido.com 1493 days ago
[...] McSkelly and David Whitehouse over at Bronco wrote about similar ads, like Nokia’s Comes with Music and the British Army’s Start Thinking Soldier. Both Nokia and the British Army whipped up an [...]