Nobody follows linking campaign –Footprints of Paid Back links
Dave had a meeting with a client on Friday which I came in on at the closing stages.
Since starting here one thing I have noticed about Dave is that he likes to explain SEO tactics directly to clients, face to face with a pretty down to earth approach. The client had no online presence and had no experience as to how much value the Internet could give to them or the concepts behind an effective online marketing campaign.
Not for the first time when I walked in the meeting room it was quite clear that the clients looked totally confused by the link building process.
Dave had already gone over the process of obtaining links from quality web sites and establishing authority. He had also fully explained about paid links going through redirects and using the all famous rel= nofollow attribute.
The levels of confusion had started to rise when it was explained that footprints should be eliminated and linking directly to certain sites may well look as if the client were simply paying for links and not be good for the sites ranking in the eyes of search engines who certainly wouldn’t see these links as unbiased.
The meeting went on for another twenty minutes and question that triggered Dave’s exit was “I thought you were supposed to act in the customers interests not just for search engines?”
I ended up trying to explain again what Dave had already gone through in great detail and yet it still seemed the client had been crushed by footprints. It’s not always easy then to explain why we do things in SEO and we can empathise with client’s lack of understanding of processes.
Dan Horton Seo