Natural Link Building generic keyword domain
Ok I missed this question but also feel it worthy of a post :
Do generic domain keywords have an advantage in search engines ranking when the content is relevant / unique.
I ask this question as it was my rational in 1999 to register groups of generic domains in clusters rather than one off registrations, These registrations are dormant whilst I waited for broadband to become available throughout Europe and for the European online markets to evolve
It seem to me that the generic domains as a group would be more powerful when each can offer unique content with the ability to support each others SEO, with the ultimate purpose to support a new brand name without high long term marketing costs
The domains are TLD’s in a European language .com’s equivalent to the English terms insurance, motorcycleinsurance, carinsurance, houseinsurance, lifeinsurance, carsales, carprice, carmagazine…………………………………all initially registered to enter the online insurance markets
I know that the direct link to the generic url is only a small part of the SEO but is it still an advantage to have the generic keyword registration apart from possible type in traffic?
If it is your view that it is just a bunch of domains then so be it, I will then know that the direct link in linguistic search or the coming spoken search terms have moved on
OK, in my opinion for a marketing point of view you will get a boost in the search engines due to :
a) keyword in domain
b) keyword in url
c) keyword in backlink
The keyword in backlink still is golden, if I launch www.beer.co.uk or www.steel.co.uk, been a half decent SEO I should be able to get top 3 of those terms, BUT and this is a big but, if your in a highly competitive term area and you are good you can actually bind your brand to a search term which is golden as well.
Or Car Insurance :
So what do the readers feel, keywords in the domain still a big bonus or just awesome to have?