Multivariate Split Testing
Tip for e-commerce website, play with your buy and add to basket buttons
scenario :
The original button for the “Buy Now” was branded and blended into the site, don’t get me wrong it stood out, but. we spilt tested these..
Buy Button 1
Buy Button 2
Buy Button 3
Buy Button 4
Buy Button 5
maybe I will tell you once the test is finished, but so far we have 2 front runners 
but which button would you press
DaveN
Glen 2167 days ago
http://www.viperchill.comEither 2 or 3 personally, but I run an e-commerce site aswell so looking forward to the results
Tom 2167 days ago
http://www.distilled.co.uk/blogI’d go for 3 I think. Big is better!
KP 2167 days ago
http://kevprice.com3 or 5 for me I think
Richard Hearne 2167 days ago
http://www.redcardinal.ieI’m wondering if the graphic in 1 and 4 is having any difference?
gimpy 2167 days ago
Hey Richard
It’s simple, you test it. There is no telling what the general web user will like!
Also check out the strapline and other important elements on the page. Just like adwords some sites get better responses to words like “cheap” or “buy securely” etc etc so you should test those too.
Test big things first seems to be the common theory, otherwise you will have to wait an eternity to get results when testing minor things.
This MV testing is cool.
Santi Hache 2167 days ago
Santi HacheIt all depends on the product and the context so this is just for the sake of chosing. 3 and 4 are my winners.
Kevin Rogers 2167 days ago
http://www.dominionenterprises.comFor me its 1 or 4. It gives me the feeling that I can continue to shop or look around some more.
oilman 2167 days ago
http://www.oilman.cathe add to cart buttons are doing better than the buy now buttons I’d wager
Dave Davis 2167 days ago
http://www.redflymarketing.com/blog/Apart from he fact that testing is the only way to tell, it will depend on many other factors. Are you MV testing background colour?
Contrast has a big part to play in call to action elements. Without knowing more on what it is contrasting against, an educated guess is not even viable.
Quiet Man 2167 days ago
I think you’re testing too many variables at once. Add to Cart is very different to Buy Now – they appeal to different user personalities and to different stages of the purchase process. I’d click Buy Now (or some ‘Buy’ combo) if I were ready to checkout, but Add to Cart if I am still thinking about it or want to compare items.
David Eaves 2167 days ago
button 4 hands down!
DanTheMan 2167 days ago
I would think that the “Add to basket/Cart” ones are doing better. “Buy” reminds me I am spending money, so I put my wallet away.
Brendon Sinclair 2167 days ago
http://www.tailored.com.au‘Add to Shopping Cart’ at #1.
‘Add to shopping basket’ will come second.
The rest won’t even be close.
Zack 2167 days ago
4. Its the least committal of the bunch.
Bob Sheth 2167 days ago
http://www.totallyproperty.com/Button 1 coz it looks most like Amazon…
Dan Horton 2166 days ago
http://www.bronco.co.ukButton 4 for me, it sends out the message to continue shopping and that I haven’t really made a commitment yet.
Also, the others are a bit too big,, especially if your partner ( Catherine) is clocking your online purchases over your shoulder hehehe
Joff 2166 days ago
http://joff.org1 and 4 for me on semantics unless it was a call to “buy now, go directly to checkout, do not pass go, etc”.
I prefer to know I can add (and remove) items as I’m browsing and that nothing is committed until checkout.
Like if I get round to the milk and I decide I don’t want the bag of onions, I’ll just dump it in a fridge and carry on shopping…
Dave Davis 2166 days ago
http://www.redflymarketing.com/blog/I find it rather odd that so many have the opinion that one is “most definitely” the one. How many of you have actually tested in this market with the same client demographics in the example?
There is absolutely no way to tell. Guessing is akin to picking a design for your website based on what the head manager likes as apposed to what has actually been usability tested and proved.
/endrant
flypitcher 2166 days ago
Personally I would go for 2 as green is synonymous with go.
Liam Victor 2166 days ago
http://www.liamdelahunty.comI tend to find it’s the one you would never pick in a month of Sundays. Design wise, I like 5, but I suspect 3 will win.
I love MV testing!
Elaine 2166 days ago
http://www.allkids.co.ukread the comments – went back and had a second look and still plump for no 2 – nice, fresh, clean and simple