Ok, lets stay with SEO a bit longer and remember it’s just my opinion
And we will look at onpage factors, if you don’t a have a script like mine you will have to do this by hand .. it’s a bitch

Body Text
This is the content on the page things to look for here are Key Density, Keyword Occurrence, Position on Page, it’s really hard to show what is the best, because each keyword is slightly different, but hopefully by looking at the serps for the keyword you want to target this will help. In competitive terms density can be through the roof.

Title:
Ok, still for me, one of the most important parts in SEO. Keyword Density, Position, and if you have what I like to term KILL WORDS.. like “buy cheap” or “get free”
Good examples :
1. Car Loans – The AA
2. Auto Trader UK – Buy & Sell Used Cars, New Cars, Car Loans and …
3. Cheap Loans | car, personal & secured homeowner loans …
4. Compare Car Loans to get the best uk finance for new and used cars
5. Car Finance and Car Loan – Approved Car Finance
6. RAC car insurance, car loans, breakdown cover insurance UK …
7. UK car finance quotes and car loans
8. Bad Credit Car Loan – FREE Quotes
9. Bad Credit Auto Loan, Bad Credit Car Loans From The Best Uk Loan Shops
Bad examples:
Get Cheap Car Loans, Free Car Loans Advice, Car Loans NOW <- if you are spamming you can get away with by using brute force linking and those Special Little Links

Headings Tags
H1, H2, H3, H4, bold, strong, italics, again just use these properly, don’t stick the following in any heading tags
a) “cheap car loans, cheap Ford car loans, cheap Vauxhall car loans, cheap Nissan car loans, cheap BMW car loans, cheap Range Rover car loans, cheap Volkswagen car loans, cheap Daves car loans, just one more cheap car loans,”
b) “click here”
c) “Email me”
What you want is something like :
H1 welcome to DaveN Used Car Sales
Then use your other H tags in the menu system
H2 Other Used Car Services
H3 Accident and Repair
H3 Breakdown Cover
H3 Car Warranties
H3 Finance and Credit Cards
H3 Car Insurance
H3 Personalised Number Plates
Of course the H3 are Links and the landing pages should have H1 and Title to match your link text.

The Sneaky H1
<h1><img xsrc=”/carLoans.gif” mce_src=”/carLoans.gif” alt=”Car loans” title=”Car loans” class=”imagetitle” border=”0″ /></h1>

META Keywords and Description.
Ok, most search engines don’t weigh heavily on these, but it will help with avoiding dupe content if you keep these original. Best usage is when you have little content and the same form over and over again.

Example for home page if I had a car site :

<meta http-equiv=”content-type” content=”text/html; charset=iso-8859-1″ />

<meta name=”robots” content=”all” />

<meta name=”robots” content=”noodp” />

<meta name=”robots” content=”index,follow” />

<meta name=”revisit-after” content=”2 days” />

<meta http-equiv=”language” content=”en-gb” />

<meta http-equiv=”pragma” content=”no-cache” />

<meta http-equiv=”cache-control” content=”no-cache” />

<title>My Car Deals UK – Buy & Sell Used Cars, New Cars, Car Loans and Insurance Online</title>

<meta name=”description” content=”DaveN’s Car Site is the world’s #1 site for selling and buying used cars, we also offer car insurance, loans & finance, parts & accessories and much more.” />

<meta name=”keywords” content=”new cars, new car, auto, used cars, used car, new car prices, used car prices, new car price, used car price, used car value, used car classified, car review site, car reviews, buy a used car, sell a car, cars for sale, autos for sale, car loans, car loan, cheap car insurance, my car” />

<meta http-equiv=”expires” content=”Thur, 01 Jun 2006 17:34:19 GMT” />

<meta name=”resource-type” content=”document” />

<meta name=”author” content=”Dave Naylor” />

<meta name=”distribution” content=”global” />

URL
Yep it helps if your domain has a keyword in it, but if it doesn’t not to worry. If it doesn’t structure the Urls so that the word separators add keyword value then deep link propping the url + keyword with strong anchor text, also avoid session variables and ? or &

Other Things
Use Alt Text watch for Proximity especially around negative or stopwords

Case sensitive keywords DaveN daven Daven will act differently