Ok, lets stay with SEO a bit longer and remember it’s just my opinion
And we will look at onpage factors, if you don’t a have a script like mine you will have to do this by hand .. it’s a bitch
Body Text
This is the content on the page things to look for here are Key Density, Keyword Occurrence, Position on Page, it’s really hard to show what is the best, because each keyword is slightly different, but hopefully by looking at the serps for the keyword you want to target this will help. In competitive terms density can be through the roof.
Title:
Ok, still for me, one of the most important parts in SEO. Keyword Density, Position, and if you have what I like to term KILL WORDS.. like “buy cheap” or “get free”
Good examples :
1. Car Loans – The AA
2. Auto Trader UK – Buy & Sell Used Cars, New Cars, Car Loans and …
3. Cheap Loans | car, personal & secured homeowner loans …
4. Compare Car Loans to get the best uk finance for new and used cars
5. Car Finance and Car Loan – Approved Car Finance
6. RAC car insurance, car loans, breakdown cover insurance UK …
7. UK car finance quotes and car loans
8. Bad Credit Car Loan – FREE Quotes
9. Bad Credit Auto Loan, Bad Credit Car Loans From The Best Uk Loan Shops
Bad examples:
Get Cheap Car Loans, Free Car Loans Advice, Car Loans NOW <- if you are spamming you can get away with by using brute force linking and those Special Little Links 
Headings Tags
H1, H2, H3, H4, bold, strong, italics, again just use these properly, don’t stick the following in any heading tags
a) “cheap car loans, cheap Ford car loans, cheap Vauxhall car loans, cheap Nissan car loans, cheap BMW car loans, cheap Range Rover car loans, cheap Volkswagen car loans, cheap Daves car loans, just one more cheap car loans,”
b) “click here”
c) “Email me”
What you want is something like :
H1 welcome to DaveN Used Car Sales
Then use your other H tags in the menu system
H2 Other Used Car Services
H3 Accident and Repair
H3 Breakdown Cover
H3 Car Warranties
H3 Finance and Credit Cards
H3 Car Insurance
H3 Personalised Number Plates
Of course the H3 are Links and the landing pages should have H1 and Title to match your link text.
The Sneaky H1
<h1><img xsrc=”/carLoans.gif” mce_src=”/carLoans.gif” alt=”Car loans” title=”Car loans” class=”imagetitle” border=”0″ /></h1>
META Keywords and Description.
Ok, most search engines don’t weigh heavily on these, but it will help with avoiding dupe content if you keep these original. Best usage is when you have little content and the same form over and over again.
Example for home page if I had a car site :
<meta http-equiv=”content-type” content=”text/html; charset=iso-8859-1″ />
<meta name=”robots” content=”all” />
<meta name=”robots” content=”noodp” />
<meta name=”robots” content=”index,follow” />
<meta name=”revisit-after” content=”2 days” />
<meta http-equiv=”language” content=”en-gb” />
<meta http-equiv=”pragma” content=”no-cache” />
<meta http-equiv=”cache-control” content=”no-cache” />
<title>My Car Deals UK – Buy & Sell Used Cars, New Cars, Car Loans and Insurance Online</title>
<meta name=”description” content=”DaveN’s Car Site is the world’s #1 site for selling and buying used cars, we also offer car insurance, loans & finance, parts & accessories and much more.” />
<meta name=”keywords” content=”new cars, new car, auto, used cars, used car, new car prices, used car prices, new car price, used car price, used car value, used car classified, car review site, car reviews, buy a used car, sell a car, cars for sale, autos for sale, car loans, car loan, cheap car insurance, my car” />
<meta http-equiv=”expires” content=”Thur, 01 Jun 2006 17:34:19 GMT” />
<meta name=”resource-type” content=”document” />
<meta name=”author” content=”Dave Naylor” />
<meta name=”distribution” content=”global” />
URL
Yep it helps if your domain has a keyword in it, but if it doesn’t not to worry. If it doesn’t structure the Urls so that the word separators add keyword value then deep link propping the url + keyword with strong anchor text, also avoid session variables and ? or &
Other Things
Use Alt Text watch for Proximity especially around negative or stopwords
Case sensitive keywords DaveN daven Daven will act differently
33 Comments
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- 2
Let me rephrase that… (damn HTML tags…)
Pretty sure all of these are next to useless:
<meta name=”robots” content=”all” />
<meta name=”robots” content=”index,follow” />
<meta name=”revisit-after” content=”2 days” />
<meta http-equiv=”language” content=”en-gb” />
<meta http-equiv=”pragma” content=”no-cache” />
<meta http-equiv=”cache-control” content=”no-cache” />
<meta http-equiv=”expires” content=”Thur, 01 Jun 2006 17:34:19 GMT” />
<meta name=”resource-type” content=”document” />
<meta name=”author” content=”Dave Naylor” />
<meta name=”distribution” content=”global” /> - 3
lol .. depends on what you want to acheive
- 4
Don’t search engiens index by default? Why have that?
- 5
I love this one! With this tag in my code, my competitors won’t even try to beat me lol
May I Dave? - 6
Grr! Bloody tags. I was talking about
meta name=”author” content=”Dave Naylor” - 7
If you cant find a way to make your text work with H tags you can also add them inline. Use CSS to remove the bordering and allow them inline and resize them.
At low care rentals we have great rental cars for you
What you think about doing that?
- 8
At low care rentals we have H2 class=”seo” great rental cars /H2 for you
- 9
Dave, do you favor longer titles for SEO purposes? I’ve not seen anyone else advocate this.
- 10
Dave, you forgot Googlepray.
- 11
The amount of keywords seems to be extremly excessive for a single page. Are you simply trying to improve your odds of hitting one of those keywords?
- 12
Dave,
I understand why you are using those tags, but may I ask why this one –
??To appear natural?
– Ben
- 13
All of these can be deleted. There is no agent that uses any of them:
<meta name=”robots” content=”all” />
<meta name=”robots” content=”index,follow” />
<meta name=”revisit-after” content=”2 days” />
<meta name=”resource-type” content=”document” />
<meta name=”distribution” content=”global” />
Save your bandwidth for something else. . - 14
This is realy good information about meta tag.
- 15
g1smd – sometimes it aint about what extra oomph it can give you but rather sometimes it may assist by not getting other stuff noticed
- 16
What about this meta:
meta name=”googlerank” content=”1st”
Or this one:
meta name=”spam” content=”no”
I love messing with NOOBs and meta tags. It really makes me laugh when they take them seriously and then start telling other people they’re missing them.
- 17
Couldn’t agree more with the URL’s. This is the easiest way to get your site to rank. That is, with your Keywords in the URL.
Who Cares if you have a load of domains, as long as you have targeted traffic. Right? - 18
In that case, I’ll have a
<meta name=”PageRank” content=”10″>with a side order of:
<meta name=”Position” content=”#1″>bwhahahaahahahaaaaa….
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- 20
Bucket loads of .co.uk sites have been missing their index page in Google for many weeks.
Seems to be quite widespread.
- 21
Thanks for advices. I will use some of them
- 22
g1smd said: “Bucket loads of .co.uk sites have been missing their index page in Google for many weeks.
Seems to be quite widespread. ”
It’s actually .com doamins that have lost their index pages in the UK only results.
- 23
g1smd said: “Bucket loads of .co.uk sites have been missing their index page in Google for many weeks.
Seems to be quite widespread. ”
It’s actually .com doamins that have lost their index pages in the UK only results.
- 24
what about
meta name=”read-daven” content=”turned me into a cock”
actually having the shame to come here and tell someone what to leave out. erm dave why not leave all that content off as well, you know no user-agents actually read dont you.
me thinks some people missed the drive of the article. its not about being right, its about flying below the radar.
- 25
Surely not….
- 26
This is a helpful and efficient asset for both Webmasters and SEOs.
Thank You
- 27
my html page does not show the picture with this code
what are xsrc and mce_src ???
- 28
meta name=”shagmatag” content=”ok”
- 29
As most peeps seem to be picking up on a lot of those meta tags are unneeded ……im surprised by the advice above Dave because it seems your hoping they copy the tags n include …..you can strip out 50% of the above for a cleaner, quicker loading site. Also the author tag is pretty much useless except for vain peeps proving they were involved. DO GOOD WORK AND YOUR CLIENTS WILL SHOUT LOUDER THAN THE AUTHOR TAG EVER WILL.
That said DN usually does give great advice and I’m thinking he has slipped up here, hoping newb’s will C@P the tags in……
Cmon davey …you know how to seo…..dont resort to this
- 30
come on .. this was sound advice when i wrote it on 17th Oct 2006 notice the YEAR 2006
and I did say then
Ok, most search engines don’t weigh heavily on these, but it will help with avoiding dupe content if you keep these original. Best usage is when you have little content and the same form over and over again.
DaveN
- 31
I’ll cut you some slack after considering the date.
Aren’t you glad that SEO got a whole lot simplier than that! - 32
Very interesting article, i have bookmarked your blog for future referrence
Best regards - 33
I think some of the challenge in finding the right advice can be finding the right advisor!!! Say you do not get on with the person that is providing advice, and they don’t get your needs, it just won’t work. So that is why that I think that there is such an issue with buyers using banks or the internet looking for financial advice. Face to face in my view should be the best way.
Pretty sure all of these are next to useless: