Microsoft Zune, iTunes, Wii Seasonal Product Launch
It seems Microsoft has attracted a web site increase of 299% to its Zune site on Christmas Day compared to last year. iTunes got six times that amount of traffic. Nintendo Wii was most popular by far in terms of Christmas gifts.
This got me thinking it’s well worth forethought on product launch times. The ability to predict when a product will be most successful in the market place is paramount. Surges in online shopping are bound to occur around seasonal holidays.
Actively thinking about when your target audience is most likely to be online and thinking about a potential purchase could save you vast amounts of money on PPC campaigns and of course convert more sales.
Sound simple ? Well I wonder just how many companies are actively running marketing campaigns with no thought to launch dates?