Microsoft have taken the first step in showing us their direction with the innovative use of media and technology, meet Microsoft Advertising. This business to business brand incorporates not only technology solutions but an entire extended media feature set. Demographic information has always been a weighty advantage in the Microsoft pocket and this advertising umbrella could well catch the eyes of those looking for an all- in- one solution. Mel Carson Microsoft endorses the advertising brand too. ( Well, ok I guess he would, wouldn’t he)

With industry partners Interactive Advertising Bureau (IAB) and European Interactive Advertising Association (EIAA) the brand looks solid, add to this the new multinational sales team offering a single point of contact and advertisers will feel supported. Windows Live Search is gaining momentum with more users trusting the results it provides.