The initiatives from the Microsoft camp have been flooding in well before the Christmas rush. Web Analytics product Project Gatineau will likely get more focus initially in the US market then on an international level too.

Over the last few months Microsoft have been busy indeed with the adLab team in particular moving into the European market.

With adCenter there really have been some rocking changes with their biggest recent release consisting of a huge range of editorial features, default text capability built into their dynamic text insertion parameters.

Time to chomp over the champs….

Lets take a look at what Microsoft have added to adCenter since adchamps:

Campaign management has been made much easier with the welcome addition of the new feature set. This makes editorial a breeze and comes with daily budget options with the ability to do campaign imports from Adwords Editor, chuck in some default dynamic text and you will be flying.

Reporting changes within the adCentre give you the options to access recent reports and templates right from the reporting tab, why not drag and drop to re-order columns in the custom report? The feature set is extensive and with totals and averages now shown Microsoft have clearly put some thought into the adCenter line up.

Editorial updates give immediate feedback on keywords and ad, meaning when the ad is saved adCenter will verify that all required fields have been filled in, length limits have not been exceeded and the display and destination URLs are all formatted correctly.

Personally, I like the ability to view disapproved ads and keyword associations non of this fumbling about that other systems might have

The revisions from the big M have indeed been fast and furious. A welcome addition to anyone managing lots of campaigns is the bulk management tool….

It even lets you bulk submit adgroups in draft