Ok, it was late last night when I posted the last blog entry on Adcenter updating their TOC.

ok … Microsoft may use matching criteria other than keyword searches to display your advertisements.

An educated guess is this, its just to cover themselves for when the ads get delivered into the Content Match, Shane from http://www.askshane.org/ posted on my blog that

I took that to mean that they’d be showing our ads on their new content network now, and not just search–without giving us a way to opt out of content. Is that how you read it?

Hmmm … shane see here Microsoft adCenter Content Ads – Watch the Webinar! there is a way to optout, But I agree with you it’s for the Microsoft adCenter Content Ads,

DaveN