At SES London I got chatting to someone who works for Louis Vuitton, I joked that I would never blog about the brand “Louis Vuitton” just incase the lawyers sued my fat lazy arse.. of course I was just joking around and the conversation turned to what I would do if I was Louis Vuitton …

Ok I know they are aggressive with trademarks so they should use ICann to grab domains and 301 them, in fairness I bet they are doing this but what they aren’t doing is bringing out standalone product launch sites :

Take the Louis Vuitton Damier Ebene Canvas range, it would be so easy to have a microsite for that range or on a url damierebene.LouisVuitton.com or even  www.damier-ebene.com. With the domain equity that they could pass the way the fashion media link, they could pop that for the terms “Louis Vuitton” and “damier ebene” closing a couple more top slots in the serps.

I reckon with a few months these results would look much better than this :

The red parts are replica bags suppliers !!

Secondly I would start link building out to sites that officially distribute the real bags.

Disclaimer : I don’t SEO, Work or have any association to Louis Vuitton, in fact I don’t even own a Vuitton product although I do like some of the Messenger bags …

Dave