Losing Trust in Adwords

02.11.05

I am starting to lose trust in Adwords. I always thought that Adwords should only be bought by people who have a product to sell and that is relevant to the keyword that you are looking for.
I came across this when I was looking for a Plumber in Ripon, also see screen shot, and also for a Builder in Ripon.
How can the whole first page be taken up by Thomson Local when not one of the adwords links actually goes to a page that will tell me about a Plumber or Builder in Ripon.
So either Thomson can go to hell or Google can go to hell, or I’ll just have to use Yahoo.

5 Comments

  • 1

    Well atleast it is geotargetted and I don’t get to see thompson ads here in Asia. :)

    Shri

    3rd November 2005 @ 02:31

  • 2

    Thomson local are Google’s official Adwords partner in the UK - they also resell “traffic” via their network of partners.

    Funny, when Toppile did that, Google didn’t like it much.

    Marketing Guy

    3rd November 2005 @ 13:23

  • 3

    Hey Dave

    Get yer bots out and burn up Thompsons budget :)
    I love the prog errors on T’s hyperlinks, just try opening a URL as a tab, ha ha ha.

    richardb

    3rd November 2005 @ 18:55

  • 4

    Hi Dave,

    I hope I didn’t screwed your topic on SEW forum AdWords In UK Sucks — Massive Duplicate Ads Get Through” with my XXL post.
    Anyway I don’t know if it’s because of WebmasterWorld Pub Con 2005 but Mr AdWords Rep who said “No sure how, but I somehow managed to miss this entire thread until this morning. Clearly, I should hang out here more often.” doesn’t show up any more.
    I’ve seen some changes on the example you gave “plumbers ripon” but ThomsonLocal still have 3 ads.
    On my gambling examples it’s getting even worse, especially in France.
    I’m seeing every day more and more websites advertising without hiding who they really are (VegasRed, 888, Casino Partouche) which means that there is not even the human edition filtering process which existed before (the spamers used to jump in with a nice content and after their site being accepted, they just had to redirect to the online gmabling site).
    When you see such an URL displayed in the ad http://www.888.com or banner.vegasred.com, there is no possible mistake.
    I’m decided to make them admit they have changed their guidelines rules about gambling sites.
    I’ll wait a few days and will open a new thread in SEW and try to have the AdWords rep answer.

    Turulillo

    20th November 2005 @ 14:52

  • 5

    don’t bother going to yahoo, we partner them aswell. thomsonlocal

    deborah

    11th July 2006 @ 12:56

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