Local Search Focus
To clients I keep mentioning just how important Geo-targeting is. Even if a website is Global it is of course possible to attract large volumes of local traffic. I’m not just talking about the technical aspects here such as IP address, Hosting but more from the aspects of content. Imagine a website finely tuned to target specific locations and languages with the ability to display content highly specific to geographic locations.
Advertising technology is now region specific right down to post code, so a bit of research into this can go a long way. Sometimes the traffic volumes are right on the client’s doorstep and they don’t even realise it.