Link Building keep adding links monthly
- 21st Jun 2007
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- SEO
Each month you should be adding more and more links to your site, one reason is of course your competitors will be! and slowly they will catch up with you. For many years we have seen sites hold top positions just for their historical links, at present I believe that adding new links to your website has this effect :
Each month your link count goes up and up, and so does your authority, ok we all have natural attrition rate some more than others, but with the onset of link baiting we are see massive IBL’s upshoots, the other reason is what I think will happen :
Every 3 months, maybe 12 I think we will see the SE’s flush the older backlinks so that they become less and less important, stopping older sites that have never been linked to in the past 12 months ranking so well …
DaveN
or maybe they already have started doing this
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Im personally not so convinced that will happen; its certainly what technorati are doing though.
Will be interesting to see it unfold
Another factor is the rate of growth of the web. As the amount of websites and pages grows larger the respective value of your links drops. As there are more sites added so goes up the opportunity for a site to gain links, so if you are staying stagnant you are loosing authority, basically it’s link inflation.
2 years ago 1000 links may have put a site in a certain percentile of popularity but today with the proliferation of links those same 1000 links will only put you in a much lower percentile of popularity. In otherwords, if your link count isn’t at least growing at the same rate as the average for your position you are actually loosing ground. To have continued success your links must grow at a rate faster than the average to increase the sites value.
If this is true, how can they apply it to sections of the web that don’t grow links at the rate that others do? For example those areas that are popular with blogs such as Tech, Marketing, Fashion, etc. as compared to those industries like let’s say industrial products which have very few link friendly sites on the topic.
Also in the process of getting links you should be attentive not to trigger any alarms.If the link gathering is always incremental it can be considered at some point unatural, if done with exact numbers. Always be unpredictable in your link gathering process… when … how and why ;)
enjoy your links
Dave’s right, you don’t want a static site–keep adding content and keep adding links to keep it fresh.
idoxlr8 is right, though, there are certain industries where they don’t get a lot of more links on a regular basis. I would say that they also probably take that into account as well, so you wouldn’t want to get 10k new links a month where other comparable sites only get 10 new links a month.
Yes Link Building is very much necessary to make you site important for Serach Engines, but only quality links make a site more important.
I can’t see Google and the others drop the relevance of old links. For example, if that’s done a site like NYT.com would lose out a great number of long-standing authorative links from other news sources.
I’m sure that sort of ‘vouching’ is more valuable than a spate of links from pundit-type blogs.
Ashish K Arora, quality links are important, no doubt about it. But it helps (confuse your competitors) if you throw in a few on-topic “bad-quality) or “nofollow” links too.
Has anyone got any useful link building websites or directories to share with us…?