Creating a successful link building campaign really isn’t that easy. Looking through links to other sites and seeing what’s hot and what’s not. Link building takes time if its done effectively.

It’s often difficult explaining to clients that batches of links cannot just be thrown into their sites here and there. OK, links build authority but the implementation has to be timely and well thought out.

One of the most notable patterns seen when looking at links is just how many highly ranked sites opt for the same linking partners. Is this not a dilution of the net itself ? Yes, it gives the sites the authority they need but at the same time focuses on a relatively small section of the web.

Link popularity increases traffic but should also add resource to the website.