Further to Dave’s post on checking backlinks maybe it’s time to make a stand on effective link building. In my eyes there certainly seems to be too much fear about who is linking to who and why. You are looking at launching an effective link building strategy yet your initial thoughts are I’m not going to bother with the lower PR sites as they wont help my website. WRONG. Starting out with this mindset won’t help your campaign.

How about thinking of site relevance and actively promoting your own website by thinking of sites that may be a valuable resource to your visitors? OK, i know that sounds like a textbook quote, but are you afraid that if you link to someone else your site visitors will suddenly decline and favour the other persons website over yours?

Seems to me there is way too much focus on how sites are ranking, also fear of approaching a competitor about links. The expression keep your friends close and your enemies closer springs to mind here.  There are of course many ways to make your site linkage effective.

Dan Horton SEO