Keyword Ranking Reports
Dave has finally let me out from the dark cellar beneath the Bronco building where over the last couple of days I have been looking at ranking reports for clients.
Keywords are of course one of the main focus areas for websites and whilst it’s easy for SEO’s to understand the logistics behind them client’s are not always certain what all the fuss is about. Anyway, the point I’m getting at is this do we really need to give clients a blow by blow account of their keyword rankings?
Is it not better to show them that their sales have increased and give them true figures on ROI? Perhaps to tell them which products they could target more efficiently? Some SEO companies charge astronomic sums for producing reports which really have very little benefit to anyone. Don’t get me wrong I know how important keywords are for the website to perform.
Don’t you get tired of SEO geeks saying.. We rank no 1 for this we rank no 3 for this we rank no 4 — How about sales? How about the client’s business?
Dan Horton SEO