Ecommerce Shopping Carts
Why don’t webmasters just get it, when it comes to e-commerce you should really look at the marketplaces you want to sell to.
I tend not to find many problems with international sites if they have an international team working on them, but so many times recently I have stop short of completing the purchase due to bad checkout pages.
My favourite NO NO is give me all your data before you can go any further, really why ? you can collect all the data once you have my credit card details, don’t make me give up my email address so that I can add to the basket, that’s stupid.
The awesome thing about the web is choice, and it is choice that enables me to jump from store to store quicker than I can jump in a taxi and drive store to store. So make sure that your store layout is what your customer wants.
A quick straw poll showed : that in the Inkjet Cartridge industry ( stress purchase ), that consumers DIDN’T wake up in the morning and think my Canon photo printer has been awesome recently I’m going to treat it too some new Ink !!, No you buy ink in a stress purchase, you have just run out, you want it next day, in fact you want it NOW! So try to give your consumers an in and out cart, get them in… get them out with the Ink they need, up sell on QTY and other cartridges eg. black – Tricolour – Cyan – Magenta etc etc. don’t waste time offering web cams and laptops that can be done in a follow up email later
And make sure your checkout is slick and working 100% of the time. You will not get a second bite of the cherry on a stress purchase.
When it comes to luxury items or items that take a bit more planning, try to store the products that people have looked for, offer brochures. You have time to sell here. In the Building industry offer up advice and supporting items, example if someone has added a Shower Unit and shower cubicle, offer up a PUMP or Extra Jets !! or even for designer radiators these consumers are building a lifestyle purchase and don’t just flash the old credit card … it can take 1 – 2 months to get the sale, but giving them the information and support you will get that sale.
btw my company has been building successful Carts for years, If you think I wrong or missed something TELL ME !