The current economic climate brings new challenges for all businesses. The media of course have latched on to the credit crunch oiling the wheels of panic. We have seen some noticeable changes within SEO too. Some clients have reduced PPC budgets whilst others have only just started a PPC campaign. As house sales supposedly take a nose dive we notice a marked increase in web development enquiries for those people offering services to the home, enabling people to utilise the space they already have such as loft conversions.
People seemingly are making the most of their current living space and are choosing to do this whilst being energy efficient too. Speaking to one of our hardware guys here he tells of customers chopping and changing their broadband deals, usually down to word of mouth, one service being better than another but with effectively little price difference at the end of the change.
The power of advertising remains strong and companies that haven’t looked into SEO before are now doing so as they realise its true potential. Those who advertise corporate gifts such as promotional mugs tell us it’s one of the most effective business gifts you can offer.