How to Control the Nation – Derren Brown
So you think you’re an individual? Mentalist Derren Brown is aiming to show that we’re all saps on Friday night, claiming that you will be stuck to your sofa and unable to get up. This is following his recent stunt where he “predicted” the national lottery numbers.
Taking a look at Derren Brown’s search volume, I think the buzz around last weeks antics is starting to die off, but tomorrow he has another event planned called “How to control the nation”, which is sure to cause another spike, albeit I imagine a much smaller one (the graph below is dynamic, so if you reading this on Saturday 19th or after you may be able to see the spike):
So looking at Derren’s events so far, his stunt last week created a lot of buzz, but it has soon become yesterdays news – if he was to develop something more viral it could last as long as a year, although perhaps it wouldn’t get the same coverage…
Dave reckons that Derren Brown is going to pull the same stunt that Uri Geller used to do with people’s watches, where he managed to make them stop. Something to do with the power of crowds. Derren Brown is going to try and make everyone stay seated in their sofas – so Dave says he’s going to film himself getting up when Derren Brown tries to make you stay sat down. Hopefully this won’t backfire, like if he forgets to film it, or even worse – he can’t get up (not because of Derren Brown, but from cramp or his kids climbing on him or something unforeseen).
Anyways, it could all go a bit Pete Tong, like it did for Uri Geller on the Tonight Show when they didn’t let him use his own spoons!!!
Also, whilst researching this blog post, I’ve noticed Derren Brown has done a post on his blog about ARGs – which apparently stands for “Alternate Reality Game”. So it got me thinking about the websites he displayed in his TV advert:
Perhaps stucktomysofa.com is part of an ARG? I imagine a competition like an ARG can be an extremely effective form of viral marketing – does anyone have any experience of running one? If so I think your experiences could make a great guest post here on Davidnaylor.co.uk – the whole concept just sounds like great link bait to me