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How Google is killing sites for buying or selling links

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hypothetical I repeat this post is hypotheatrical !

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lets say that 12 months ago a group of Googlers and anonymous friends sat down to discuss how they could kill link selling and buying, without causing death and destruction to normal sites, Obviously if Google started killing sites for buying links, then the bad people would just buy links for the competition, of course Google are smart enough to think of that they aren’t just in this for the short term fix.

So lets pretend the real option was to build teams of Link detectives that just collected data but never actioned it, just collected..

Then lets say they set up accounts at TLA, Linkworth, TLB Digitalpoint etc etc, how quick could you collect the the data covertly without people ever knowing what was coming.. because they just collected data but never actioned it.

Ok so they have the data what’s next well they need to spread fear, so what if they just fire a warning shot, say cull Pagerank but nothing else, more to deter than hurt, But what if the community mocked this ! nobody likes been mocked so what if they cross reference that with data in Webmastercentral and analytics and just killed your money words. what if they where allowed to say … move you down 6 places per infraction would that stop the the linking selling and buying.. of cousre they would be monitoring the link buying activities so buying links for competitors could be discounted for say at least 6 months …

on recent trip to SES London a Webmaster asked me if I trusted a certain Googler.. he then went on to tell me that the same googler told HIM the spam team where using webmastercentral and analytics, I wasn’t sure so I could not confirm or deny..

how long before you feel the pain..
DaveN

All right. Where is the poison? The battle of wits has begun. It ends when you decide and we both drink, and find out who is right… and who is dead.

23 Comments

  • Mark 1884 days ago

    Hehe, scary stuff – but believable.. If I found out 100% Google were using Analytics data for spam sniffing, I would be p***ed after Google specifically saying they don’t do this. Although I guess it is tough appearing to do no evil ;)

    Reply
  • Mark 1884 days ago

    btw, just how Anonymous is it when you call it “Dave.jpg”? :P

    Reply
  • Dan 1883 days ago

    Spreading fear, to some degree solves the problem of an algorithmic solution. With the prospect of a ban, a site owner and SEO’s who want to have long term relationships with clients will think twice about link buying. Given that google still gets high on links, out of the box strategies like link bait provide them with exactly the kind of links they want i.e. editorial.

    It makes total sense that they would use the full arsenal of all the data they collect to try and find a more scaleable solution, but in any event just the prospect that they creates a climate of fear around link buying which is exactly what they want.

    Anyway, if the game didn’t change, it would be no fun.

    Reply
  • Dudibob 1883 days ago

    Google are releasing an ad-manager soon too and no doubt people will use that to sell links :/

    Reply
  • DaveN 1883 days ago

    I called I dave.jpg because it’s my twitter picture,

    Dave

    Reply
  • Jaan Kanellis 1883 days ago

    http://www.jaankanellis.com

    Wait until they become a free ISP for North America, then the cycle of data collecting fears can be complete.

    Reply
  • marketing to china 1883 days ago

    http://www.goodtao.com

    I think they’ve just gotten into the “if you can’t beat ‘em, join ‘em” mentality with the pending release of this ad management platform . . .

    Reply
  • Don Draper 1883 days ago

    http://promote-my-site.com

    Google already has plenty of information to snoop out link buyers with the Google Toolbar. The google toolbar keeps a record of every url you visit.

    If they want to find people paying for links, just look for people that go to the admin pages of a site and also visit the paid link vendors within a 24 hour period. Put those on a list for the people in Bangalore to look through for paid link activity. According to Google’s privacy policy: “We may also use personal information for auditing, research and analysis to operate and improve Google technologies and services.” In fact, they could argue that there’s nothing personally identifiable — they’re after a website, not a person.

    Reply
  • DaveN 1883 days ago

    what’s a Google Toolbar ? :) people in our industry still use that ??

    DaveN

    Reply
  • Seo-Nation 1883 days ago

    http://www.seo-nation.de

    Toolbar? Is it edible? Never heard of… :)

    Reply
  • Mark 1883 days ago

    Did you attend this anon protests, dave?

    Reply
  • DaveN 1883 days ago

    @Mark No but I heard it was a blast,

    Reply
  • Terry Reeves - Memphis Seo 1883 days ago

    http://www.terryreeves.com/

    Sharing data is like sleeping with the enemy.

    Reply
  • Stephen 1883 days ago

    Saw a photo in the paper of the Anon protest. Best sign: ‘Top Gun was shit’

    Reply
  • Anonymous 1883 days ago

    Obviously I know Cutts reads this so I’ll keep myself anonymous. Hope you don’t mind.

    Let’s say this hypothetical is true. Google, or someone affiliated with Google, decided they would do as you suggested and create accounts with these places. What would come of it?

    1. Most of the SEO community and their customers would be affected. We all know the majority of us have used them at one time or another.

    2. You say 6 months to prevent competition bombing, yet, I know of plenty of companies that would pay that long if they knew it would knock their competition off. Meanwhile, during that 6 months you build massive campaigns to the competition, you’re cleaning your own act up and filing a reinclusion request.

    3. You take off the bigger networks, it just goes underground. If I was in their shoes, I move things to a new website that you operate through and turn the other one off, at least from what it appears.

    4. This one is my favorite (I did a little leg work for this point), can you say “United States Antitrust Law? According to 2 of the 3 sites you listed, this would be against their terms of service.

    Per TLA’s terms:# MEMBERSHIP RESTRICTIONS.
    Individuals that are in anyway affiliated with, agents of, working for, or employed by any internet search engine organization may not register to use this site.

    Per Linkworth’s terms:Any individuals associated with, employed by, or contracted by a Search Engine Company (i.e., Google™, Yahoo! ™, MSN™) are not welcome to join our website. If any Search Engine Company associate would like access, please contact our office and we will provide access to our account area.

    I was unable to locate anything about this over at TLB’s site. Either way, this practice would completely violate the Antitrust Law. These type of companies compete with Google in selling a form of advertising. Google logging into their systems solely to take down their method of business would make them a very easy target for a lawsuit.

    Knowing they did what they did to payperpost, I could easily see all of these places forming together and slapping a big lawsuit on them. I think their best bet would be to either buy the guys out, try to compromise rather than bully or use their intelligence to improve their algo and either change the ranking or use it to better spot infractions.

    Sorry to be anonymous, but the last thing I need is my name/business to be dragged down into this mess. Next thing you know, they’ll be targeting us SEO’s!

    Mystery Poster

    Reply
  • Jamie 1883 days ago

    Isn’t this how Microsoft used to be with other companies years ago?

    Reply
  • DaveN 1883 days ago

    HAHA see that funny ! …

    I liked the

    this is a church ( point at church)
    this is a cult ( point at SHQ)

    when the mounted police turned up ….

    this is a horse ( point at horse)
    this is a cult ( point at SHQ)

    Dave

    Reply
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  • Malte Landwehr 1882 days ago

    http://www.lorm.de/

    I think we can be rather sure of the fact that the spam team uses all the data they have. And webmastercentral and analytics are two of the best sources!

    Reply
  • AussieWebmaster 1881 days ago

    http://www.kangamurramedia.com

    The conspiracy is not as far fetched as you think. If Google meets an obstacle they cannot get through with their existing methods do we really think they stop? There have been human influences on QS etc. so why is it hard to believe they would be doing the things you outline?

    Reply
  • Anonymous 1880 days ago

    Interesting theory. I do think punishing buyers of links is likely to be far more contentious than the punishing of sellers. Not sure what the mix is of punishments seen to date? Any ideas? I’ve heard mostly about sellers being punished.

    PS loving the princess bride quote… My name is Matt Cutts. You sold links. Prepare to die!

    Reply

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