Hitwise and Seomoz
- 5th Mar 2007
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- SEO
Seriously Rebecca she is one of the industries Best Bloggers in my eyes anyway, OK and she takes the piss a little..
like in a recent Hitwise article on Seomoz where she Talks to Bill Tancer about “Competitive Intelligence”
Rebecca Said:
A second drawback to Hitwise is that (I’ll channel my inner Dave Naylor here) it’s fookin’ expensive, yeah! Though there’s no price listed on their site (they instead ask that you contact them to purchase a package), Rand told me that a year’s membership costs around a hefty $20k. That’s a lot of money to shell out for no hard data, right?
I’m Going to Channel my David Naylor Powers here and go Head to Head with the little Mozetter ,,
1750 for Seodays conference (Hitwise will have a live demo )
20K a year for “Competitive Intelligence Tool”
360,000 a year SEO contract with Bonuses a year
10mill on PPC in adwords / Adcenter / YPN
1.2 billion in turnover
20K pah it’s a drop in the ocean !… when it’s viewed in a over all picture :)
DaveN
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Thanks for that Competitor Intelligence ;)
HAHAHa evil green monkey ,,
it’s made up client .. :P
DaveN
we had a near miss with hitwise….it turns out that they were pitching my (big ) employer for a 35k / year comtract and I remembered that an old colligue of mine worked for them in the recent past so I got the lo down on hitwise.
well it turns out that only 5 percent of their data comes from broadband sources !
obviously I double checked and asked the rep to clarify exactly what percnetage was BB and of course she fluffed her response , so I went up a level and he also gave some bollox line about being premier data analysis provider etc,etc …and no answers
we also did some analysis based on our own log files and the numbers were very inconsistant
so obviously we politely told thme to take a jump
things may have changed in the last 3 months but if you are doing the pre sales thin grill them on their broadband v dialup proportions on data collection
ps great blog
sepguy
oops I forgot to say this was data for the uk market (ref prev post)
Last time I checked, Orange aka Wanadoo aka Freeserve was their largest source of UK data. Wanadoo used the Overture/YSM network for their portal and search. If your marketing boss sets targets based on Hitwise, just pump all your budget into Overture and watch your site rise up through their rankings :D
Nick ,, serisouly i think you Made a mistake, sorry
EvilGreenMOnkey said it the UK data source is pretty good .. in fact very good,
In terms of logs and hitwise data, think like this ,,
hitwise removes alot of the junk from the logs .. and gives you USER data from the UK or US depending on which service you go for..
ME I love hitwise,, and it the first thing I tell clients to get !!
Dave
…ummmm, that would be: if you look at the over all picture.
Hmmm….$20K?
Paralysis by analysis.
Spend the money on some proactive stuff. Better to give $20K of your stuff away in the high street and get some media attention and viral marketing.
Think outside the box - don’t give your money to these carpet baggers (sorry, just spouting my opinion).
Hitwise is great… and I agree you need to be using all the tools… or at least try them and see what fits…