Has Bing Stolen Some Of Google’s Market Share?
We were having a look at this today and were wondering if Bing is driving more traffic to websites than previously. So we had a look at a few clients:
Client 1 (Home & Garden Sector) – Organic Only
December 2009
Bing share of visits = 1.68%
December 2010
Bing share of visits = 4.26%
Increase in share from 1.68% to 4.26%, which is a 154% increase in market share.
Client 2 (Clothing & Fashion Sector) – Paid & Organic
December 2009
Bing share of visits = 2.46%
December 2010
Bing share of visits = 3.21%
Increase in share from 2.46% to 3.21%, which is an increase in market share of 30%.
The problem with looking at market share from this point of view is it is very difficult to take into account what rankings & search volumes were like in the two months and what level of pay per click advertising was being run on each client.
The best way of looking at market share is using Hitwise, sadly I can’t get hold of the historical data, does anyone know how or have a copy of this? It would be interested to see if Bing has gained market share or not.
Steve Logan 851 days ago
http://www.impactmedia.co.uk/Interesting findings David. Bing has had a (comparatively) large upsurge in search volume over the last year or so, but – as your evidence shows – this has largely been at the expense of their search partners Yahoo.
We do a monthly round-up of search figures and between November 2009 and January 2011, Bing has taken an additional 1% of the search market, rising from 2.89% to 3.87% (figures from Hitwise). That said, Google has grabbed a further 2% during the same period, rising from 88.74% to 90.68%.
So, in the UK market at least, any gains on Bing are being negated by huge losses at Yahoo – again, something your evidence highlighted. Thanks for sharing.
Sam Daams 851 days ago
http://twitter.com/samdaamsGiven that Google’s marketshare in the first example went up and in the second one stayed nearly identical (and aside from the traffic increase across the board for the total), I guess the answer to the question posed as the subject of this blog is clearly “no”. Seems to all be coming from Yahoo… maybe it’s just Yahoo swapping out their own engine for Bing?
Matthew Ogborne 850 days ago
http://lastdropofink.co.uk/Hi David,
That really is an interesting find, I’ll dig out some web statistics from last year and see if there these kind of differences.
Matthew
Aussiewebmaster 850 days ago
The obvious problem is as you mention ranking differences and tracking ppc separate
always first thing I think of… then what events have increased traffic when spikes occur
Anjali 850 days ago
http://www.genite.com/Steve Logan, I am agree with you.
David Whitehouse 850 days ago
You guys may be interested in the latest post: http://www.davidnaylor.co.uk/the-big-3-search-engines-gain-market-share-in-2010.html
piehole 847 days ago
http://www.piehole.co.uk/Just wondering is anybody really trying to get into bing.com – what is the point, would you struggle for those 3% at max? Is it worth the effort, at all?