Guest Blogging
I do this slightly tongue in cheek, with the massive outcry from Twitter and comments on the Blog, I decided to write why I let guest blogging happen on David Naylor.
From an SEO point of view when I am approached with the “can I write a guest post” I think, are you sure you understand your actions? Ask yourself why would this blog accept a guest post, it’s easy to see its high profile isn’t it. Take the EU cookie post we did which was an in-house effort and we thought it would be fun, it drove 14,445 and got 644 tweets.
Ok, people wouldn’t know what traffic I actually got but 644 tweets you would have to say this blog is getting some traffic, lol and it’s an SEO site which often runs tests in Google see here http://www.davidnaylor.co.uk/hidden-services-on-google-social-search.html so you would have to ask yourself why would this Blog allow Guest Posts? Well it’s simple I wanted to see what Google would do, would it hurt my site or hurt the guest bloggers site. I mean it shouldn’t right they didn’t pay me and I marked them as guest posts and ok I gave them clean links ( on the link side I actually moved the content with the links to the top of the posts on both, the guest posts had originally added their links to the base of the post, I wanted everyone to know they were guest posts !)
So with the 2 guest posts would Google handle my blog differently? Now the first post was titled:
The Top 5 Keyword Research Tools
And the second Understanding Twitter Basics
So the Guest Post ranked OK in Google, traffic was less than average
But they still got tweeted, the first one 62 times and got 615 visits and the second 57 times and got 280 visits, which makes you think, what the hell did people actually find in that stuff useful?
I also setup some tracking just to see what happens in Google :
I will monitor the effects see if the site moves up or down but like every test once it’s out the results can be messed with.
So maybe Guest posting works well, time will tell…. if you want to write for davidnaylor.co.uk .. haha only joking









David Whitehouse 776 days ago
Thank god, I thought we had a mutiny on our hands for a minute there! Either that or you would be attacked as you came down from your next conference talk!
Jason Hussey 776 days ago
http://www.iAmAnArtist.comGreat post. We’ve had similar experience with iAmAnartist.com . Guest post blogging is a unique way of getting those links if done correctly. Love to stay in touch with you . . you’ve got great information on your hands.
Aussiewebmaster 774 days ago
Was working on such a good guest post…. oh well
Dave Fowler 768 days ago
http://www.erocket.co.ukThank f*** for that, that was some pretty thin content. ‘Stool’ is certainly what came to my mind, tho’ I didn’t share the definition they hoped to promote. I pushed the vein back in on my forehead just long enough to go on to read this explanation.
So those two videos posted on the 16th, were they part of some experiment? They also seemed a little off topic
Anna Monique 767 days ago
http://www.annamonique.infoJust a thought, Google loves give and take. Guest blogging is like giving and taking thats why Google favored it.
Cale Pissarra 766 days ago
http://www.roimedia.co.zaThere is a debate of whether it works or not, but I think for the moment it works well, Google rewards for relevant content, and by guest blogging, there is a decrease in spam and only relevant links are approved, so me I’d agree with Anna Monique.
Stan 763 days ago
Dave,
Can you do a blog post on the poor quality results showing in Google.co.uk
Simply search for ‘home loan’ and you’ll see over half of the results are from outside the UK?
However, adding an s – ‘home loans’ – and you get the results you’d expect to see.
Would be great if you had any comments on how two searches can be so completely different quality-wise.
Thanks,
Stan
Builders Broker 755 days ago
http://www.buildersbroker.co.uk/We were looking for an article on the pros and cons of guest blog posting and came across this post.
Not quite what we had in mind as we were researching letting trades people post on our blog we’re setting up, but useful all the same.
Thanks
Bas 753 days ago
http://www.stateofsearch.com/Cool test, especially if you look at the comments. Did you happen to test the number of times the links were clicked in the article?
David 751 days ago
http://www.shop4shelves.co.ukVery well written article! I’m trying to put my site as higher that i can in google search results but, hmm i guess i’ve done some mistakes. Now i’m learning from you how to do that. Guest post blogging seems to be a good idea. Thanks!