Recently I blogged about maybe links aren’t so important any more, I didn’t want to really give out the example I had found, but Richard Young and Myself where chatting about this early today, and I feel that google has created a Time Machine Bot :

ok let me try to explain what I mean you will most probably punch holes in this one .. lol

In the real world companies that have traded for many many years build up a natural authority, I’m sure that there are many industries that we don’t know anything about but could recognise a brand, in the UK Singer is a massive sewing machine brand , Singer has been around for 150 years !, but I don’t do sewing I have never SEO’ed a sewing website but I’m brand aware God only knows why lol

possible hole punch, So why don’t singer rank for sewing machines .. ( www.singermachines.co.uk ).. if my theory is correct 150 years of trading and a good aged web presence it should .. so you tell me why it doesn’t

but what about Cheese http://www.teddingtoncheese.co.uk been on the internet since 1999 look at what they looked like in 1999

or Fish take http://www.tropicalfishcentre.co.uk/ look what their site looked like 2000
and finally Bras take http://www.amplebosom.com/ they have been around since 2000

Now Im not saying that these sites shouldn’t be there, in fact anyone who has been trading online for 8 years plus, should have authority of some kind, maybe google just dipped into the past and found sites that where authoritative in their day and are still trading online today.. it’s just a thought ..

Dave