Googles Behavioural Ads
Yesterday it was announced on BBC that Google is now entering into the realm of behaviour based advertising. This is an extremely controversial move for them to make. Especially after the on-going battle over privacy issues with a similar service Phorm, who we all hate with a passion.
Browsers will be placed into groups / categories in an attempt to deliver more relevant adverts based on browsing patterns. Users will be given the option to opt-out of this service.
My general feeling about this is that it should actually be opt-in, not opt-out. I do understand how it could be used to deliver more relevant adverts but its completely out of order for Google to assume you want them to record the majority of your interactions online. Whats next? Is Google going to assume you no longer want to run Windows and install its own operating system?!
This also has the potential to spread into Organic Results in the future. This would make measuring the success of SEO campaigns extremely difficult.